[Hiring] Senior Marketing Advisor, Communications @Medavie

Role Description

We are seeking a talented and experienced Senior Marketing Advisor, Communications to join our dynamic team for a 9 month contract. You will play a critical role in driving the development and execution of key marketing communication strategies to engage, inform, and motivate our Group Insurance Business stakeholders.

• Develop and implement strategic communication plans that align with our organizational objectives and enhance our brand reputation and build awareness of our unique value proposition.
• Create and execute comprehensive communication strategies and tactics to effectively deliver key messages to both internal and external stakeholders.
• Lead the development and execution of marketing communications strategies to promote our brand, products, and services, including recurring communications for plan sponsors, advisors, and group administrators.
• Collaborate with Marketing colleagues and cross-functional teams, including Business Development, Product, Brand, Communications and Operations to define key messages, target audience segments, and communication channels.
• Work closely with internal stakeholders and communications team colleagues to develop timely and effective response plans for urgent and crisis communication situations.
• Oversee the creation and dissemination of high-quality written and visual content, ensuring consistent messaging and brand voice through all stakeholder communication channels.
• Collaborate with cross-functional teams to ensure consistent messaging and alignment across all client and member-facing marketing materials, business development documents and presentations.
• Research, analyze, and monitor industry trends and competitors to inform communications and messaging strategies, and identify market opportunities.
• Stay up-to-date with emerging communication trends, tools, and technologies, and recommend innovative approaches to enhance communication effectiveness.
• Track, analyze, and report on the performance of marketing communications, leveraging data-driven insights to strengthen our messaging and optimize future efforts.

Qualifications

• Education: Post-secondary education in business, marketing or communication discipline or sufficient marketing and communications development knowledge and experience.
• Work Experience: Minimum 5 years of previous experience in developing and executing B2B marketing communications, within a corporate environment or through work with corporate clients. Insurance industry experience considered an asset.
• Computer Skills: Proficiency in Microsoft Office Suite of Products.
• Language Skills: Fluency in English, Bilingualism (French and English) is considered an asset.

Requirements

• Excellent written and verbal communication skills, with the ability to craft compelling and concise messages for various audiences.
• Strong storytelling and presentation development skills, effectively communicating complex ideas and messages to diverse stakeholders.
• Experience in crisis communications and managing sensitive issues, demonstrating the ability to handle high-pressure situations with professionalism and composure.
• Exceptional interpersonal and collaboration, and stakeholder management skills, establishing rapport and credibility with colleagues and cross-functional teams.
• Strategic thinking and analytical skills, gathering and interpreting insights to inform communication strategies.
• Creativity and innovation skills, objectively assessing the status quo and developing new approaches to achieve communication objectives.
• Customer orientation - understanding customer needs and incorporating that perspective into all activities.

Benefits

• Flexible work arrangements and emphasis on work-life balance.
• Remote and hybrid work options.
• An organization where we encourage personal learning and growth with opportunities for career development.