Role Description
The Senior Manager, Social, Influencer & Creator Marketing leads the enterprise strategy, operating model and team responsible for social media, influencer marketing, ambassador programs, community engagement and creator commerce across 10+ Medical Nutrition and Active Lifestyle brands. This role manages five direct reports and leads agency and cross-functional teams supporting HCP, consumer, patient and caregiver audiences.
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Sets portfolio priorities, determines platform and investment strategy.
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Builds team capabilities and advises senior leaders on audience behavior, culture, reputation and emerging opportunities.
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Connects storytelling and creator content across paid media, CRM, D2C, retail, events and Sales while maintaining MLR, FTC, adverse-event and brand-safety requirements.
Qualifications
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10+ years of progressive social media, influencer/creator, community, or integrated marketing experience across complex portfolios, including HCP and consumer audiences.
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5+ years of people leadership and experience setting strategy across 10+ brands, business units, or audience segments.
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Demonstrated success influencing senior leaders, investment decisions, and competing priorities within a matrixed organization.
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Strong experience leading teams and managing agencies, budgets, contracts, and cross-functional programs.
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Ability to translate audience, cultural, and performance insights into scalable strategies and measurable business outcomes.
Requirements
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Experience managing HCP influencers and creators within regulated environments, including MLR review, disclosure, content-rights, and brand-safety requirements.
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Deep expertise across social media, influencer marketing, community management and creator-led content for both HCP and consumer audiences.
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Strong knowledge of regulated healthcare marketing, including MLR review, FTC disclosures, content rights, brand safety and platform compliance.
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Experience with influencer platforms, social listening and publishing tools, affiliate programs, TikTok Shop and emerging creator-commerce models.
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Curiosity and practical experience applying AI to content development, social listening, discovery, personalization, measurement and workflow optimization.
Benefits
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Performance-based incentives and a competitive total rewards package.
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401k with company match.
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Healthcare coverage.
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A broad range of other benefits.
Company Description
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives.
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Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more.
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We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
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We are committed to fostering professional growth and celebrating the achievements of our people.
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Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.