[Hiring] Senior Manager Retail Marketing @Factor Eleven

Role Description

As a Retail Expert, you support the execution of our retail performance agenda in Germany. You focus on applying the business framework, analyzing performance, and translating retail insights into actionable recommendations. In close collaboration with internal stakeholders and retail partners, you help ensure that retail activities are evaluated, optimized, and executed effectively.

You bring solid brick-and-mortar retail know-how, trade marketing exposure, analytical strength, and a good understanding of the German retail landscape.

Responsibilities

• Execute the Commercial Framework (CF) in day-to-day client and business work, ensuring a consistent and structured performance approach.
• Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.
• Prepare performance analyses, uplift arguments, and business case inputs for internal and client-facing discussions.
• Explain CF methodologies clearly, including test logic, control group design, and uplift calculations, in collaboration with senior stakeholders where needed.
• Translate customer strategy and retail priorities into actionable performance and retail measures, with a focus on execution of quality.
• Support the migration of traditional offline and print activities into digital retail offerings.
• Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking.
• Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.

Qualifications

• 3-5 years of experience in consulting, ideally combined with relevant operational exposure, or 5-8 years of experience in commercial focused retail or FMCG roles.
• Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic.
• Experienced in topics such as trade marketing, trial marketing, and commercial strategies, ideally additional expertise in retail media.
• Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations.
• Initial experience in applying structured performance methodologies and supporting commercial decision-making.
• Ability to work in a structured and detail-oriented way in a fast-paced environment.
• Strong stakeholder management and collaboration skills.
• Clear and structured communication, including the ability to explain analytical topics in a simple way.
• High ownership of assigned topics and a proactive, hands-on mindset.
• Interest in improving ways of working, including through automation and AI.
• Fluency in German and English.