[Hiring] Senior Manager, Product Marketing & Communication @a761607b-bc71-4873-9f49-0e7cc3d5d848

Role Description

The Senior Manager, Product Marketing & Communications is responsible for translating Cariloop’s products, capabilities, and value into clear, compelling communications for the market, customers, and members. This role connects product strategy with the audiences Cariloop serves, ensuring that what we build is effectively positioned, communicated, launched, and adopted. The Senior Manager leads product marketing, customer marketing, member communications, and the creative development and production of supporting assets. The role manages a team while remaining actively involved in developing messaging, content, campaigns, and creative deliverables.

Working closely with Product, Growth, Sales Enablement, Demand Generation, Account Management, Data and Analytics, and other stakeholders, this role ensures teams have the messaging, content, and communications needed to drive growth, strengthen customer relationships, increase member engagement, and clearly differentiate Cariloop in the market.

Key Responsibilities

• Product Marketing & Positioning
  • Translate Cariloop’s product strategy, capabilities, and roadmap into clear market-facing positioning, value propositions, product narratives, and messaging.
  • Lead go-to-market planning and communications for new products, capabilities, enhancements, and significant product changes.
  • Develop and maintain product marketing content including product overviews, presentations, one-pagers, FAQs, use cases, competitive messaging, and RFP content.
  • Maintain a strong understanding of customers, members, competitors, market trends, and buyer needs and use these insights to continually improve positioning and communications.
• Customer & Member Marketing
  • Develop customer communications, campaigns, and resources that help customers successfully launch, promote, and maximize the value of Cariloop’s solutions.
  • Define and continuously optimize the member engagement funnel, establishing leading metrics that identify opportunities, measure performance, and drive accountability across teams contributing to enrollment and engagement.
  • Lead member marketing communications across channels such as email, customer-provided materials, webinars, print, and campaigns, in partnership with Product on communications that intersect with the in-product member journey.
  • Develop scalable communication resources including launch kits, benefit communications, email campaigns, flyers, mailings, digital assets, webinars, presentations, and customer toolkits.
  • Use market research, customer insights, competitive intelligence, campaign performance, and Product/Research insights to continually improve positioning and communications.
• Creative, Content & Communication Management
  • Lead the development and production of high-quality content and creative assets across product, customer, and member marketing.
  • Ensure product messaging, terminology, value propositions, and communications are clear, accurate, and consistent across audiences and channels.
  • Partner with Product leadership, which owns Cariloop’s broader brand definition and direction, to consistently translate the brand into market, customer, and member communications.
  • Establish reusable and cohesive messaging frameworks, templates, content, and creative assets that improve quality, consistency, and scalability.
• Cross-Functional Stakeholder Service & Management
  • Serve as a strategic marketing and communications partner to Growth, Sales Enablement, Demand Generation, Account Management, Product, and other teams, translating business needs into effective communications and deliverables.
  • Partner with Growth and Sales Enablement on product positioning, RFP content, presentations, competitive messaging, product launches, and other resources needed to effectively communicate Cariloop’s value.
  • Partner with Demand Generation to provide product messaging, audience insights, content, and creative support for market-facing campaigns.
  • Partner with Account Management to develop customer communications and engagement strategies that support customer relationships, member utilization, retention, and growth.
• Team Leadership & Operations
  • Lead, coach, and develop team members responsible for marketing communications, content, design, and production.
  • Establish effective processes for intake, prioritization, planning, review, production, and delivery while balancing business priorities, stakeholder needs, and team capacity.
  • Maintain a comprehensive annual calendar and roadmap for all product marketing and communications activities.
  • Maintain accessible libraries of approved messaging, templates, creative assets, customer communications, and product marketing materials.
  • Foster a culture of collaboration, accountability, high-quality execution, and continuous improvement.

Performance Expectations

• Cariloop’s products, capabilities, value, and differentiation are communicated clearly and consistently across market, customer, and member audiences.
• Product launches are effectively positioned, communicated, and supported in partnership with the product team to drive awareness and adoption.
• Product positioning and messaging remain relevant and differentiated based on customer, member, market, and competitive insights.
• Customers have high-quality, easy-to-use communications and resources that help them effectively promote Cariloop to their employees.
• Member communications effectively support awareness, activation, engagement, utilization, and ongoing understanding of Cariloop’s services.
• Communications and campaigns are continuously improved based on performance data, customer and member feedback, and organizational learning.
• Growth, Sales Enablement, Demand Generation, Account Management, and Product are effectively supported with timely, high-quality messaging, content, and communications.
• Content, messaging, templates, and creative assets are scalable and reusable, improving consistency and reducing unnecessary one-off work.
• All communications and creative deliverables maintain a high standard of writing, design, accuracy, and alignment with Cariloop’s brand direction.
• The team operates with clear priorities, accountability, strong collaboration, predictable delivery, and continued development of team capabilities.

Qualifications

• Experience marketing B2B2C products or services to both organizational customers and individual end users; experience in employee benefits, healthcare, caregiving, HR technology, or related industries preferred.
• 7+ years of experience in product marketing, customer marketing, marketing communications, or related roles, including people leadership.
• Strong product marketing experience across positioning, messaging, go-to-market strategy, product launches, and competitive differentiation.
• Exceptional written and verbal communication skills with the ability to translate complex products and concepts into clear, compelling messaging for different audiences.
• A hands-on leader comfortable moving between strategy and execution, including personally developing messaging, content, campaigns, presentations, and other marketing assets.
• Experience developing customer and member communications that drive awareness, enrollment, engagement, adoption, and utilization.
• Familiarity with member marketing and engagement platforms such as Braze, including audience segmentation, lifecycle communications, campaign execution, and performance measurement.
• Strong creative judgment and experience developing high-quality digital, email, webinar, print, presentation, and customer-facing materials.
• Data-driven approach with experience using customer insights, funnel metrics, market intelligence, and performance data to identify opportunities and improve results.
• Strong cross-functional and people leadership skills, with the ability to manage priorities, develop team members, and partner effectively across Product, Growth, Demand Generation, Account Management, and other teams.

Requirements

• This position is performed primarily on a remote basis; however, the employee may be required to travel occasionally to fulfill business needs.
• The ability to travel as needed is a condition of employment, and all travel expenses will be reimbursed in accordance with the company’s travel and expense policy.

Benefits

• Comprehensive Medical, dental, and vision insurance coverage.
• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA).
• Company-sponsored life, short-term, and long-term disability insurance.
• Access to Cariloop's member portal and services for both you and your family.
• Annual subsidy that can be used across a variety of care needs.
• Flexible time-away policy and 15 paid company holidays yearly.
• Quarterly mental health days.
• Paid volunteer time away.
• Paid parental leave for Loopers welcoming a child.
• Fully paid caregiver leave for all Loopers.
• And more!