[Hiring] Senior Manager, Paid Media & Affiliate Marketing @David's Bridal

Role Description

The Senior Manager, Paid Media & Affiliate Marketing leads media and affiliate strategy, investment, execution and performance across David’s and relevant Pearl customer experiences. This role serves as the internal media leader, setting strategic direction and priorities for agency and external partners while maintaining accountability for performance, optimization and business outcomes.

This leader translates business and integrated marketing priorities into strategies that drive qualified customer acquisition and traffic, Diamond enrollment, appointments and omnichannel revenue, while balancing near-term performance with longer-term demand generation and brand-building opportunities. This is an opportunity to shape the next evolution of David’s media and affiliate capabilities—advancing how the organization approaches investment, audience strategy, agency leadership, measurement, experimentation and emerging growth opportunities across the expanding David’s and Pearl ecosystem.

Key Responsibilities

• Media & Growth Investment Strategy
  • Own strategy across paid social, display/programmatic, video/CTV, affiliate marketing and emerging paid channels.
  • Lead media and affiliate planning, allocation, pacing, forecasting and optimization.
  • Own the strategy and evolution of the affiliate program.
  • Leverage first-party and customer data to advance audience strategy.
  • Identify opportunities to integrate Pearl experiences into media and affiliate strategies.
• Agency & Partner Leadership
  • Lead the strategic and day-to-day relationship with media agency partners.
  • Challenge agency recommendations to ensure alignment with David’s business priorities.
  • Own the full media operating cycle from strategy to recommendations.
  • Build productive relationships with media platforms and affiliate networks.
• Performance, Measurement & Optimization
  • Own performance against key customer and business outcomes.
  • Partner with Analytics and Ecommerce to advance attribution and measurement.
  • Lead a disciplined test-and-learn roadmap across various strategies.
  • Establish clear dashboards and synthesize performance insights into recommendations.
• Cross Functional Leadership
  • Serve as a trusted media advisor to Marketing and senior leadership.
  • Partner closely with various stakeholders to connect media strategy to the customer journey.
  • Ensure paid media and Search strategies work cohesively.
  • Bring a strong commercial perspective to cross-functional planning.

Qualifications

• 7+ years of experience in paid media, performance marketing, digital marketing or customer acquisition within a B2C environment.
• Deep expertise in paid social, with strong experience across display/programmatic, video/CTV and other paid media channels.
• Meaningful experience leading and growing affiliate marketing programs.
• Demonstrated experience leading external media agencies and partners.
• Strong understanding of media investment strategy and audience development.
• Strong analytical and commercial judgment.
• Excellent communication and influencing skills.
• Bachelor’s degree or equivalent relevant experience.

Key Competencies

• Strategic growth marketer who connects business priorities and customer audiences.
• Data-driven and commercially minded decision-maker.
• Strong agency and partner leader.
• Collaborative cross-functional influencer.
• Curious, action-oriented test-and-learn leader.

Physical Requirements

• Ability to communicate promptly and accurately via computer, telephone, or similar device.
• Ability to perform sedentary work.
• Ability to travel by car, rail or air.

Benefits

• Full Time Opportunity – A comprehensive benefits package is available.
• Rewarding Environment and Competitive Pay.
• Generous Dream Maker Discount After First Pay Period.
• Referral Incentive Program.
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance.
• 401K Program.
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits.