[Hiring] Senior Manager, Offline Media @Grüns

Role Description

Offline is the biggest open opportunity on our growth team, and we’re excited to find someone to own the building of it with the right partners and a measurement-first model. You’ll own TV (linear + CTV), podcast, and direct mail end to end: partners, budget, testing, and the scale-or-cut calls. You’ll report to our VP of Growth and run the function independently, with a direct line to our CMO.

This role is part of our remote HQ!

We have a fully remote, high-trust work environment, and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut.
• Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place.
• Scale direct mail profitably with our partners, and push on both strategy and measurement.
• Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes.
• Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership.
• Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets.
• Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys).

Qualifications

• Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand.
• Has personally scaled an offline channel from test to meaningful budget.
• Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome).
• Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments.
• Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe).
• Understands direct mail audience modeling, holdout design, and response curves.
• Ties brand tracking (Tracksuit or similar) to acquisition.
• Is strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus.

Requirements

• Measurement first: causal over correlational, skeptical of platform-reported numbers, and quick to push back on speculation.
• An owner who makes scale/cut calls with conviction and defends them with data.
• Treats partners as an extension of the team and holds them accountable, but never outsources the thinking.
• Comfortable with long feedback loops, and knows the difference between a brand bet and a failed test.
• A clear, concise communicator who can present to the CMO and VP of Growth and make our creative better.
• A full-funnel thinker who connects reach media to lower-funnel efficiency and brings non-traditional ideas.

Benefits

• Base salary range: $140,000 – $160,000 plus bonus depending on experience.
• Competitive equity packages.
• Comprehensive set of benefits designed to support the well-being, growth, and balance of our team.