[Hiring] Senior Manager of K-12 Marketing @The Princeton Review

Role Description

The Princeton Review/Tutor.com is seeking an innovative, strategic Senior Manager of K–12 Marketing to lead high-impact initiatives that will shape the company’s growth trajectory over the next 3–5 years. This role is central to our future success—responsible for developing and executing the K–12 marketing strategy that fuels lead generation, drives conversion, and strengthens long-term partnerships with K–12 schools and districts nationwide in High Dosage and On Demand tutoring.

Reporting to the Vice President of Institutional Marketing and Corporate Communications, the Senior Manager will collaborate closely with Sales, Customer Success, Product Development, and the Marketing team to design and execute data-driven, integrated campaigns. The ideal candidate demonstrates strategic thinking, executional excellence, and deep understanding of the K–12 education landscape.

What You'll Do

• Strategic Leadership & Cross-Functional Collaboration:
  • Develop and lead the company’s K–12 marketing strategy for High Dosage and On Demand tutoring.
  • Own all planning, execution, and reporting for K–12 marketing initiatives.
  • Partner with the Marketing team to build integrated, data-driven campaigns.
• Market Research & Marketing Intelligence:
  • Research K–12 market trends, buyer needs, customer behavior, and competitive dynamics.
  • Leverage marketing intelligence to shape messaging and refine targeting.
  • Stay current on state and district priorities, policy changes, and ed tech innovations.
  • Track and analyze relevant data to evaluate the effectiveness of K-12 marketing campaigns.
• Campaign Development & Content Creation:
  • Develop targeted outreach strategies and content, including print, email, and digital campaigns.
  • Collaborate with Creative Services to produce compelling assets and campaigns.
  • Direct the creation of webinars, virtual events, case studies, articles, and thought leadership content.
• Events Strategy & Execution:
  • Lead the strategic approach for K–12 conferences and trade shows annually.
  • Collect and analyze data to evaluate the ROI of events.
• Team & Project Management:
  • Work collaboratively to create a culture of collaboration, innovation, and continuous improvement.
  • Develop initiatives to engage all K-12 stakeholders through high-impact content and events.
  • Perform other duties as assigned by the VP of Institutional Marketing.

Qualifications

• Bachelor’s degree and 5+ years of relevant professional experience in K–12 education or ed tech marketing.
• Strong track record of developing and executing high-impact campaigns.
• Knowledge of the K–12 landscape, including district priorities and market trends.
• Excellent cross-functional collaboration skills.
• Highly skilled in market research and marketing intelligence.
• Data-driven marketer who relies on analytics and ROI metrics.
• Excellent communicator and storyteller.
• Highly organized and adept at managing multiple complex projects.
• Proactive, solutions-oriented mindset.
• Growth mindset, continually seeking to learn and innovate.

Benefits

• Competitive salary and benefits package, commensurate with experience and skills.
• Yearly salary for this position will be $82,000-$125,000.
• Actual compensation within this range will vary based on the candidate's geographic location.

Company Description

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors.

The company’s Tutor.com brand is one of the largest online tutoring services in the U.S., comprising a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions.

The Princeton Review is headquartered in New York, NY.