[Hiring] Senior Manager, Marketing Operations @OnBoard

Role Description

The Senior Manager, Marketing Operations leads the systems, processes, and team that enable Marketing to plan and execute campaigns and programs effectively. This is a hands-on leadership role for an experienced operator who can bring structure to complex work, establish clear standards, improve cross-functional workflows, and ensure reliable execution.

The role partners closely with Demand Generation, Product Marketing, Growth Marketing, Communications, Finance, Revenue Operations, Sales, and the Marketing Engineering team.

Key Responsibilities

• Own the integrated Marketing calendar and campaign intake, prioritization, resource coordination, dependency management, and launch-readiness processes.
• Oversee email and campaign operations, including audience segmentation, campaign builds, forms, landing pages, testing, deployment, tracking, and quality assurance.
• Lead the operational planning and delivery of trade shows, webinars, and digital events, including vendor coordination, logistics, registration, production readiness, lead processing, and follow-up.
• Maintain accurate visibility into Marketing budgets, commitments, invoices, accruals, forecasts, and actual spend; partner with Finance and budget owners on reconciliation and variance management.
• Oversee the Marketing technology stack, including platform administration, governance, utilization, vendor management, renewals, and capability planning.
• Establish data-governance standards for campaign setup, audience segmentation, forms, tracking, naming conventions, data capture, and system handoffs.
• Oversee Marketing’s role in lead-scoring and routing processes, partnering with Revenue Operations to monitor performance, resolve issues, and implement approved changes.
• Establish clear intake requirements, service levels, documentation, templates, and execution standards.
• Standardize workflows, identify operational risks and dependencies, and continuously improve execution quality and responsiveness.
• Identify and implement practical AI-enabled improvements that reduce manual work and improve workflow efficiency, documentation, quality assurance, and team productivity.
• Report on campaign delivery, team capacity, service levels, budget status, and other measures of operational performance.
• Lead and develop the Marketing Operations team by setting clear priorities, providing effective support, and reinforcing accountability.

Qualifications

• Bachelor’s degree or equivalent relevant professional experience.
• 8–10 years of progressive experience in B2B SaaS marketing operations, campaign operations, marketing automation, or a related discipline.
• 3-5 years team leadership experience.
• Experience leading a team or managing a shared-service Marketing function.
• Hands-on experience with Marketo and Salesforce, including campaign setup, data flows, governance, and operational troubleshooting.
• Experience with 6sense or a comparable account-based marketing or revenue platform.
• Experience supporting a multi-product, multi-segment, or global Marketing organization.
• Strong knowledge of campaign operations, marketing automation, data quality, and system handoffs.
• Experience managing complex, cross-functional projects with multiple stakeholders, priorities, and deadlines.
• Strong financial and operational discipline, including budget tracking, reconciliation, vendor administration, and forecasting support.
• Practical fluency with AI-enabled tools and sound judgment regarding accuracy, data privacy, and appropriate human review.
• Strong prioritization, process-design, documentation, and stakeholder-management skills.
• Clear written and verbal communication skills, including the ability to identify risks and communicate recommendations and trade-offs.
• Ability to lead a team while remaining actively involved in operational execution.

Competencies

• Accountability
• Decision Making
• Adaptability
• Business Acumen
• Collaboration
• Leading Change
• Creating an Inclusive Environment
• Planning & Organizing
• Customer Focus
• Dealing with Ambiguity
• AI Curiosity & Innovation

Benefits

• Fully remote work with company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
• An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
• Medical Flexible Spending Accounts available.
• Dependent Care Flexible Spending Accounts available.
• Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
• Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
• 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom.
• Paid Time Off (PTO)/Holiday.