[Hiring] Senior Manager, Marketing @BeiGene

Role Description

This individual is responsible for the development, implementation, and execution of Health Care Provider (HCP) and Direct-to-Consumer (DTC) promotional assets to support the continued growth of the BRUKINSA® (zanubrutinib) brand. The position requires strong leadership, communication, and cross-functional collaboration skills.

• Work with existing brand partners on the BRUKINSA brand team to support, develop, and execute pull through of HCP and DTC Assets.
• Success working independently to advocate and pull-through brand assets through the PRC process, while demonstrating high levels of communication with existing brand partners.
• Manage cross-functional relationships to evaluate and execute projects that support the relationships between HCPs/APA and patients, working with internal teams including Field Teams, Legal, Compliance, Patient Advocacy, Patient Support Services, and Market Access to accomplish project goals.
• Develop a thorough command of the clinical data to create promotional messaging/materials consistent with the approved label.
• Collaborate with commercial operations/business analytics initiatives to uncover actionable insights and track progress of goals.
• Exceptional agency management, including experience and success reviewing marketing briefs, project tracking, accountability, budget management, and meeting management.
• Manage promotional material development, including distribution, coordination, inventory management, and field communications with commercial operations and/or warehouse fulfillment.
• Align with promotions team on goals and KPIs for key initiatives/resources.
• Organize and represent relevant HCP and DTC promotional materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements.

Qualifications

• Bachelor’s degree in marketing or related fields with 7 plus years of overall relevant experience.
• 5 plus years of relevant experience in pharmaceutical (marketing, sales, market research, market access) and/or healthcare industry or equivalent promotional ad agency experience.
• Commercial experience with consumer or HCP marketing preferred.
• Experience in oncology preferred.

Requirements

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

Benefits

• Salary Range: $148,500.00 - $193,500.00 annually
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
• Eligible for discretionary equity awards and participation in the Employee Stock Purchase Plan.
• Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan.