[Hiring] Senior Manager – Lifecycle Marketing & CRM @Lunar Solar Group

Role Description

Lunar Solar Group is seeking a Senior Manager – Lifecycle Marketing & CRM to lead lifecycle strategy across a portfolio of fast-growing DTC brands. Reporting to the Director of CRM, you will manage key client relationships and own high-level acquisition and retention strategy spanning email, SMS, loyalty, referral, and subscription programs.

You will guide omni-channel planning, oversee campaign calendars, and partner with CRM Managers and Analysts to ensure seamless execution across builds, segmentation, QA, reporting, and automation optimization. This role is hands-on and strategic, requiring strong expertise in Klaviyo and lifecycle best practices, as well as the ability to deliver clear insights, recommendations, and performance-driven solutions.

Key Responsibilities

• Lead day-to-day client relationships and serve as the strategic point of contact across assigned accounts.
• Develop and execute acquisition, retention, and omni-channel strategies that support client KPIs.
• Build, manage, and optimize subscription, loyalty, and referral programs, including strategy development, launch, ongoing iteration, and performance analysis.
• Analyze weekly, monthly, and ad hoc reporting to identify insights, trends, and opportunities; present recommendations to clients and internal stakeholders.
• Stay current on industry trends, platform updates, and email/SMS best practices; proactively recommend innovative ideas, tools, and strategies.
• Set clear expectations with clients regarding scope, deliverables, timelines, and required inputs; proactively address misalignment.
• Communicate confidently and professionally during challenging or high-stakes conversations, including resetting expectations or navigating difficult feedback.
• Provide timely, constructive feedback to internal collaborators to maintain quality and accountability across all workstreams.
• Own the full email production workflow from ideation to design handoff, build, segmentation, QA, and deployment.
• Ensure cohesion across all channels and ensure strategies align with broader marketing goals.
• Provide final QA for all deliverables, including content, segments, briefs, deployment settings, and reporting accuracy.
• Maintain high standards of execution and ensure timelines are consistently met.

Qualifications

• 3-5 years of email marketing experience in the e-commerce industry.
• Advanced experience with campaign management tools and/or an ESP, primarily Klaviyo.
• Experience with CRM tech outside of Klaviyo (e.g. Braze, Attentive, Recharge, Stay AI, Shopify, Wonderment, Yotpo etc.).
• 2+ years of agency experience.
• 2+ years of client relationship management.
• Experience building and managing subscription and loyalty programs, including platform setup, customer flows, segmentation, and performance monitoring.
• Strong organizational and presentation skills.
• Experience compiling, analyzing and tracking data to aid in decision making.
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
• Proven ability to set clear expectations with clients, manage boundaries, and navigate difficult or sensitive conversations with confidence and professionalism.
• Strong communication skills with the ability to deliver direct, constructive feedback to both clients and internal teams.
• Knowledge of CSS or HTML is a strong plus.

Benefits

• Competitive salary.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.
• 401k with match.