[Hiring] Senior Manager, Integrated Marketing @Spring Education Group

Role Description

The Senior Manager, Integrated Marketing will lead social media strategy, partner on digital directory and local search initiatives, and execute integrated marketing campaigns across the IK12 school portfolio. This role combines strategic direction with hands-on content development, campus support, and performance analysis to strengthen our school brands and drive awareness, inquiries, tours, and enrollment. The role will also strengthen YouTube as a storytelling channel, showcasing each school’s distinctive brand, community, and educational experience.

• Partner closely with marketing, digital, paid media, enrollment, and operations teams; school leaders and campus staff; creative partners; and external partners.
• Develop content and marketing materials that inspire current and prospective families.
• Manage competing priorities and ensure deadlines are met, taking clear ownership of deliverables.

Key Responsibilities

• Social Media Strategy
  • Develop and execute a portfolio-wide social media strategy for the IK12 schools.
  • Partner with 50+ schools to guide leaders and campus teams in creating content and driving engagement.
  • Develop social media guidelines that preserve each school’s distinctive voice.
  • Evaluate and recommend social media management, scheduling, reporting, and listening platforms.
  • Develop a KPI and metrics reporting system for tracking engagement.
  • Build a shared editorial calendar aligned with enrollment cycles and school events.
  • Provide strategic oversight of the portfolio’s social presence.
  • Develop recommendations to strengthen YouTube as part of the portfolio’s social media strategy.
• Campaign Content
  • Create social content for key moments in enrollment calendars.
  • Partner with the Senior Creative Lead to develop campaign assets and content.
  • Support schools in sourcing and curating authentic stories and user-generated content.
• Paid and Digital Media Support
  • Support the planning, launch, and optimization of paid social and digital media campaigns.
  • Recommend creative, audience targeting, and budget adjustments based on performance data.
  • Ensure messaging and branding are aligned across paid, owned, and earned channels.
  • Partner with digital marketing on directory strategy for various online platforms.
• Photography and Video Support
  • Support photography and video productions across select IK12 campuses.
  • Develop creative concepts and visual direction for photo and video shoots.
  • Coordinate video editing and multimedia production with creative partners.
• Integrated Marketing
  • Collaborate with the marketing team to develop integrated campaign assets.
  • Support additional marketing initiatives based on business needs.
  • Take ownership of assigned initiatives, coordinating stakeholders and timelines.
• Analytics and Reporting
  • Establish a consistent reporting framework to track performance.
  • Develop performance reports and share insights with marketing leadership.
  • Use data to continuously test, learn, and optimize strategy and content.
• Innovation
  • Stay current on social media trends and emerging technologies.
  • Introduce fresh ideas that elevate the performance of the IK12 Marketing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Seven or more years of professional marketing experience.
• Demonstrated success developing social media strategies and content.
• Working knowledge of paid social advertising and digital media.
• Strong analytical skills, including experience building performance reports.
• Experience developing and optimizing YouTube channels.
• Experience within the education, lifestyle, hospitality, or consumer-brand sectors is a plus.

Technical Skills

• Experience with social media management and reporting platforms.
• Familiarity with online listing and reputation management tools.
• Proficiency in Google Workspace and Microsoft Office.
• Familiarity with AI-powered tools for content planning and marketing workflows.

What Makes You Successful

• A strategic storyteller with strong marketing and community-building instincts.
• A collaborative communicator who builds trusting relationships.
• Passionate about building premium brands and meaningful customer experiences.
• Highly organized and capable of managing multiple priorities.
• Data-driven and curious, continually testing and optimizing.
• Accountable and proactive, taking ownership of responsibilities.
• Comfortable working independently in a remote environment.

Benefits

• Medical, dental, and vision insurance.
• Paid holidays and sick days.
• 401(k) plan with company match.
• Tuition discounts for your children.
• Professional development opportunities.
• Education reimbursement and partnerships.