[Hiring] Senior Manager, Integrated Marketing @KOHO

Role Description

We’re looking for a Senior Manager, Integrated Marketing to join our team for a role to work remotely based in Canada. Reporting to the Director, Integrated Marketing you’re going to be a part of a team that sits at the intersection of Brand, Product, and Performance. You will be the architect of our narrative, responsible for defining why users should choose KOHO and how we tell that story across every touchpoint.

• Own the brand narrative. Define and refine KOHO’s positioning in the market to ensure we stand out in a crowded fintech landscape.
• Develop and lead brand-building campaigns that drive awareness and acquisition. Orchestrate cohesive execution across varied channels including digital media, OOH, PR, partnerships, influencer channels and more.
• Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability.
• Champion a "user-first" mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies.
• Utilize strong analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI.
• Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution.

Qualifications

• Strategic & Analytical: You can build a high-level strategy, execute seamlessly and also dive deep into the data to prove what’s working.
• A Storyteller: You know how to translate complex product features into compelling consumer benefits.
• Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction.
• Curious: You are obsessed with understanding human behavior and the "why" behind user actions.
• An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change.

Requirements

• The budgeted salary range for this role is $150,000 - $180,000 CAD / year.
• At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.

Company Description

KOHO is for builders. If you’re energized by challenge, motivated by mission, and want to be part of a team that punches above its weight - we want to hear from you. The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone.

• If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected] and the People and Culture team will be happy to help.
• KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at [email protected].
• This posting is for an existing vacancy that we are seeking to fill.