[Hiring] Senior Manager, Influencer & Affiliate Marketing @Pepper

Role Description

Pepper is looking for a sharp, strategic Sr. Manager of Influencer & Affiliate Marketing to build creator and affiliate partnerships that grow our community and drive measurable performance across channels.

Reporting to the VP of Brand, this is a highly collaborative, strategic individual contributor role for someone who loves building meaningful creator partnerships, turning insights into action, and developing programs that drive both brand and business impact. Our focus is on building a performance-driven creator ecosystem that expands Pepper’s reach, produces compelling content, and turns creators into long-term brand advocates.

You’ll lead Pepper’s creator partnerships program across paid influencer, UGC, affiliate, gifting, and ambassador. Owning the program end-to-end, you’ll identify talent, negotiate partnerships, guide content, analyze performance, and build the processes needed to scale. As the sole owner of the channel, you’ll also set its direction: reading the data and the market, deciding when to test, scale, or cut, and moving budget to match.

Responsibilities

• Influencer & UGC Campaign Management (30%)
  • Lead the end-to-end execution of paid influencer and UGC campaigns, including sourcing, vetting, outreach, negotiation, contracting, onboarding, briefing, content review, posting, and reporting.
  • Develop campaign briefs and guide creators through content development, feedback, and revisions to ensure assets meet both brand and paid media needs.
  • Build the creator mix across platforms, content styles and audience segments, with a testing roadmap and investment plan to match.
  • Negotiate usage and whitelisting rights so top-performing creator content can run in paid media.
  • Track shifts in the creator economy, social platforms, and competitive landscape, and turn them into tests before they become table stakes.
• Affiliate, Gifting & Social Commerce (25%)
  • Develop and scale Pepper’s affiliate program across platforms such as ShopMy, TikTok Shop, and other emerging channels.
  • Build an always-on gifting program that strengthens creator relationships and expands brand awareness.
  • Establish the program structure, incentives, communication cadence, and performance benchmarks needed to grow affiliate revenue efficiently.
  • Use affiliate and gifting programs to diversify Pepper’s creator investments, lower blended CACs, and support broader brand initiatives.
  • Evaluate new social commerce platforms as the creator landscape evolves.
  • Support corporate affiliate management, collaborating closely with our SVP of performance.
• Ambassador & Community (15%)
  • Reinvent Pepper’s ambassador program to turn our most loyal customers into a source of referrals, content and new customers.
  • Set the program’s goals, incentives and communication formats, and build a direct line between our community and the Pepper team.
• Creator Operations & Cross-Functional Collaboration (10%)
  • Oversee campaign operations, ensuring programs are executed efficiently, accurately, and on schedule.
  • Build scalable processes, workflows, templates, and tools that enable the creator program to grow efficiently.
  • Partner closely with Brand, Growth, Creative, Organic Social, Product, and Operations to align creator initiatives with launches, campaigns, and business priorities.
• Performance, Insights & Optimization (20%)
  • Drive new-customer acquisition as the program’s primary goal, supported by awareness, reach, share of voice, engagement and site traffic.
  • Own weekly, monthly, and campaign-level performance reporting across paid influencer, UGC, affiliate, gifting, and ambassador programs.
  • Translate performance data into clear insights and actionable recommendations for executive and cross-functional teams.
  • Run an always-on testing roadmap across creators, platforms, formats, and offers, and decide what to scale, iterate, or stop.
  • Own the monthly and annual budget and move it across paid influencer, UGC, affiliate, gifting, and ambassador as performance shifts, measured against new-customer, CAC, and ROAS goals.
  • Bring the VP of Brand clear recommendations when a bigger change in direction is warranted or opportunities to scale with the data and reasoning behind it.

Qualifications

• 6–8+ years of experience in influencer, creator and affiliate marketing at a DTC, fashion, beauty, wellness or lifestyle brand, or at an agency serving them.
• A proven track record of owning creator programs end-to-end, from sourcing and negotiation to briefing, content review and reporting.
• Hands-on experience building or scaling an affiliate program. Familiarity with platforms like ShopMy, TikTok Shop, LTK or Impact is essential.
• Experience running an ambassador, referral or community program is a plus.
• A performance-first mindset. You're fluent in CAC, ROAS, CVR and blended efficiency.
• Sound judgment in ambiguity.
• A sharp eye for talent and content.
• A strong negotiator and relationship builder.
• Skilled at writing clear, inspiring creative briefs and giving feedback.
• Fluent in today's creator economy and social commerce landscape.
• Highly organized and process-minded.
• A clear communicator who can turn performance data into insights.
• Collaborative, low ego and excited to roll up your sleeves wherever needed.
• Passionate about building brands that customers genuinely love.

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options.
• Company matched 401K plan up to 3%.
• Generous paid time off program including flexible PTO days, federal holidays, and sick days.
• Flexible remote workplace (primarily remote with some monthly in-office meetings).
• Paid parental leave for qualifying employees.
• Monthly wellness stipend.
• Annual company-wide offsite.
• Have a huge role in the growth of a company with a meaningful mission.