[Hiring] Senior Manager, Influencer & Affiliate Marketing @BODi

Role Description

We’re looking for a data-driven Senior Manager, Influencer & Affiliate Marketing to lead and scale two of our highest-impact performance channels. This role combines strategy and execution, with real ownership over how these programs evolve and drive the business. It’s a strong fit for someone who operates at the intersection of creativity and data, and who knows how to build and grow meaningful, profitable relationships with creators and partners. Reporting to the Director of Affiliate & Influencer Marketing, you’ll develop and scale programs that drive awareness, engagement, and revenue across both physical and digital products.

What You'll Do

• Affiliate Marketing
  • Manage the affiliate program and assist with agency management, including publisher recruitment, commission structure, promotional calendars, and partner communications.
  • Drive affiliate revenue growth by identifying, onboarding, and optimizing high-performing partners across key affiliate networks and platforms (Partnerize, Impact, Aspire).
  • Develop and execute affiliate campaign strategies aligned with product launches, seasonal moments, and business priorities.
  • Monitor program performance and proactively manage partner relationships to maximize efficiency and incremental revenue.
  • Ensure brand consistency across all affiliate partner touchpoints and marketing materials.
• Influencer & Creator Marketing
  • Build and own the influencer marketing strategy from partner identification and vetting through contract negotiation, content briefing, and performance evaluation.
  • Manage an active roster of influencer partners across Instagram, TikTok, YouTube, and emerging platforms while fostering authentic, long-term brand relationships.
  • Manage a scalable brand ambassador program, activating both talent and community members as monetizable partners through structured incentives, content opportunities, and long-term engagement strategies.
  • Oversee the influencer content cadence, ensuring brand alignment, on-time delivery, and strong ROI across product launches and evergreen campaigns.
  • Lead product seeding, gifting, and bespoke activation programs that generate compelling UGC and organic reach.
  • Develop scalable processes and tools for partner tracking, content rights management, and campaign reporting.
  • Partner with Creative, Brand, and Paid Social teams to ensure influencer content ladders up to broader brand and GTM objectives.
• Cross-Functional Collaboration & Reporting
  • Partner cross-functionally with Email, CRM, Paid Social, Merchandising, and Brand to integrate affiliate and influencer across the full customer journey.
  • Collaborate with Creative on social-first content, setting clear briefs and maintaining quality standards.
  • Manage agencies, vendors, and budgets across partnerships, seeding, and activations to drive efficient growth.
  • Manage performance tracking and reporting, define KPIs (reach, engagement, conversion, revenue), and optimize based on data.
  • Monitor competitive trends and share actionable insights and recommendations with senior stakeholders.

Qualifications

• 7+ years of experience in influencer marketing, affiliate marketing, or a combined digital marketing role ideally within retail or e-commerce.
• Proven track record of building and executing influencer programs that deliver measurable business results.
• Hands-on experience with affiliate platforms and influencer tools, including Partnerize, Impact (or other affiliate platforms) and Aspire.
• Strong analytical skills — comfortable using data to track ROI, inform decisions, and tell a compelling performance story.
• Exceptional relationship-building skills with the ability to manage and inspire creator and partner relationships at scale.
• Highly organized project manager who can juggle multiple campaigns, partners, and deadlines without losing attention to detail.
• Creative self-starter: you think strategically, execute tactically, and work proactively.
• Strong written and verbal communication skills, including the ability to write compelling briefs and present to senior leadership.
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for reporting and stakeholder presentations.
• Experience managing budgets ($100K+ annually) and vendor relationships.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Familiarity with UGC strategy, including on-site integration, white listing, and content rights management.

Benefits

• Comprehensive benefits suite.
• Annual bonus opportunity.
• Employee stock purchase plan.
• 401k plan with company match.
• 12-week Maternity/Paternity Leave paid at 100%.
• Employee perks & discounts.
• Training & career development.
• Generous PTO.

Estimated Deadline for Applications

06/01/2026

Salary Range

The pay range for this position is: $124,000.00 - $155,000.00