[Hiring] Senior Manager, GTM and Campaigns Programs @Crunchyroll, LLC

Role Description

We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.

• Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives.
• Manage assigned work streams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps.
• Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving.
• Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers.
• Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details.
• Maintain campaign calendars, trackers, launch documentation, status updates, and team-wide program communications.
• Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations.

We are considering remote applicants for this contract position.

Qualifications

• 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work.
• Experience supporting product launches, GTM programs, and integrated marketing campaigns.
• Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising.
• Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses.
• Experience managing multiple work streams across cross-functional teams.
• Familiarity with campaign localization, website or promotional launches, and marketing QA.
• Experience with Wrike or a similar project management tool.
• Experience working with teams across different countries or markets.

Benefits

• The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance.
• The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees.
• Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Company Description

Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.

• Founded by fans.
• Join our team, and help us shape the future of anime!