[Hiring] Senior Manager, Growth Marketing & Outreach @CodePath

Role Description

The Senior Manager of Growth Marketing & Outreach leads the execution for CodePath’s outreach and campaign operations. You’ll own the full digital outreach program, promoting our courses and driving enrollment through student groups, faculty champions, career services, and more. You will optimize HubSpot sequences, email and SMS lifecycle campaigns, virtual info sessions, and re-enrollment outreach, driving both top of funnel enrollment and student re-engagement.

You’ll work closely with our Admissions Lead, who owns HubSpot administration and enrollment pipeline data, and coordinate with the student communications team on voice and messaging consistency. You report to the Director of Growth.

This is a key hire for our Growth team, and the right hire can have a profound impact on our 2026 enrollment goals, amplifying our reach and impact.

Key Activities

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts.
• Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate.
• Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment.
• Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success.
• Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking.
• Collaborate with student communications to maintain consistent voice and messaging across all outreach channels.
• Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director.
• Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.).

Qualifications

• 2-4 years running high-volume email or outbound campaigns.
• Experience building HubSpot (or equivalent) sequences from scratch.
• Systems-oriented: comfortable with automation, conditional logic, and CRM hygiene.
• Data-forward: ability to interpret open rates, click rates, and conversion data.
• AI-forward: uses AI tools for personalization, copy iteration, sequence optimization, or research.
• Clear communicator: able to adjust tone and message across various audiences.

Preferred

• EdTech, enrollment marketing, or higher education outreach background.
• Experience with university audiences: faculty, department chairs, career center staff, academic advisors.
• Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.).
• HubSpot certification or deep hands-on experience building sequences and workflows.
• Commitment to CodePath’s mission to advance economic mobility through education.

Compensation

CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Benefits

• This is a 100% remote position—work from anywhere in the U.S.!
• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program.
• Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection.
• Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2).
• Professional Growth: $1,000 annual professional development stipend and home office setup support.
• Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF).
• Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings.