[Hiring] Senior Manager, Growth Marketing @Evolve

Role Description

Evolve is the largest tech-enabled, asset-lite provider of vacation rental management services in North America. We are looking for a Senior Manager, Growth Marketing to take our high-performing marketing engine and build what comes next — intelligent systems and a growth function built to last.

This is a hands-on role for a builder who will be in the work daily to establish a modern growth function. You'll manage a team of three and own the systems, channels, and intelligence that drive owner and operator acquisition at Evolve — reporting to the Sr. Director of Marketing and Experience Design.

Your job is to turn our performance marketing engine into a durable, scalable growth platform that is instrumented, optimized, and AI-accelerated.

What you’ll do

• Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization.
• Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
• Build database marketing as a core growth pillar.
• Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
• Instrument the funnel — build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
• Run a continuous experimentation program — design and execute a testing roadmap across channels, creative, audiences, and landing pages.
• Deploy AI as your, and the team’s, default operating mode.
• Own the stack, budget, and agency relationships and what all three produce.
• Lead a high-performing team — develop your direct reports to operate with autonomy and accountability.

Qualifications

• A builder profile: you default to creating systems, not managing processes.
• 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences.
• 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines.
• Comfortable partnering with the demand generation manager.
• As an AI-first operator, AI is embedded in how you plan, execute, and report.
• Strong analytical skills — experience building attribution models and defining funnel metrics.
• Experience managing marketing budgets with rigor.

Preferred but not required

• Experience with marketplace dynamics with distinct acquisition funnels.
• Background in high-growth technology or marketplace businesses.
• Experience in a two-sided marketplace with distinct supply-side and demand-side acquisition funnels.
• Familiarity with Amplitude, Braze, Segment, or Clay.

Compensation

For this role our salary range is $165,000 to $185,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii.

Benefits

• Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage.
• Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday.
• Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• World-class onboarding programs, learning, and development resources to help you grow your impact.
• Employee Resource Groups celebrating our diverse communities at Evolve.