[Hiring] Senior Manager, Global Media – B2B, Healthcare and Partnerships @Ōura

Role Description

ŌURA is seeking a strategic, data‑driven Senior Manager, Global Media – B2B, Healthcare & Partnerships to lead full‑funnel paid media strategy and activation for Oura’s commercial business and key ecosystem partnerships. This role will focus on building and scaling media programs that drive awareness, consideration, and revenue across various sectors.

• Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
• Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions.
• Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.
• Translate complex healthcare, enterprise, and partner value propositions into media‑ready briefs.
• Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across various channels.
• Design and execute joint media programs with partners, including co‑branded campaigns and joint offers.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact.
• Build and maintain a structured testing roadmap across audiences, creative, offers, and channels.
• Serve as the global media lead for partnerships, collaborating with the Partnerships and Commercial teams.
• Act as the primary media point of contact for B2B/Healthcare and partnership agency partners and key platforms.
• Define and socialize the measurement framework for B2B/Healthcare and partnership media.
• Partner closely with Commercial leadership, Sales, Product Marketing, and other teams to ensure media plans reflect segment priorities.
• Own B2B/Healthcare and partnership media budget planning and pacing across regions.
• Provide day‑to‑day leadership and mentorship to agency teams and internal media ICs.

Qualifications

• 7–10+ years of experience in B2B media, demand generation, or performance marketing, preferably in healthcare or related categories.
• Demonstrated success building and optimizing full‑funnel media programs.
• Experience designing and executing co‑marketing and partnership media programs.
• Strong understanding of B2B and healthcare buying cycles.
• Hands‑on experience across key B2B channels such as LinkedIn, paid search, programmatic, and paid social.
• Comfort operating in healthcare or payer environments.
• Proven ability to translate complex technical or clinical value propositions into clear media briefs.
• Highly analytical and comfortable partnering with Analytics and RevOps teams.
• Exceptional collaboration and communication skills.
• Organized, proactive, and able to manage multiple campaigns and deadlines.

Requirements

• Experience in B2B media, demand generation, or performance marketing.
• Success in building and optimizing media programs for complex B2B offerings.
• Experience with co-marketing and partnership media programs.
• Understanding of B2B and healthcare buying cycles.
• Hands-on experience with key B2B channels.
• Ability to navigate compliance and privacy in healthcare environments.
• Strong analytical skills.
• Collaboration and communication skills.
• Organizational skills to manage multiple campaigns.

Benefits

• Competitive salary and equity packages.
• Health, dental, vision insurance, and mental health resources.
• An Oura Ring of your own plus employee discounts for friends & family.
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off.
• Paid sick leave and parental leave.
• Market-based pay approach with regional salary ranges.