[Hiring] Senior Manager, Event Strategy & Brand Experiences @Observe.AI

Role Description

We’re looking for a dynamic Senior Manager, Event Strategy & Brand Experiences to drive our presence and impact across key industry moments. This role will shape how Observe.AI shows up in the world — through unforgettable experiences that engage our most strategic customers and bring our brand story to life. This role is about more than event execution; it’s about crafting moments that inspire, influence, and deepen trust with the customers who matter most. This role will focus on creating high-value experiences designed specifically to engage strategic accounts, strengthen customer relationships, and generate meaningful pipeline to accelerate revenue growth.

You’ll lead the strategy behind our presence at major industry events and curated executive experiences, using creativity, precision, and data-driven insight to translate our value into powerful brand storytelling. Your work will directly elevate Observe.AI’s visibility, strengthen relationships with strategic accounts, and accelerate revenue impact by connecting our innovations in Agentic AI Agents for customers, frontline employees, and operations to real customer outcomes.

What You’ll be Doing

• Strategic Account Alignment: Design and execute event strategies that directly support engagement and growth within top-tier strategic accounts. Partner with Sales, Account Management, and ABM teams to align event plans with account goals and pipeline objectives.
• Event Strategy & Execution: Lead the planning and execution of flagship tradeshows, third-party conferences, and executive experiences that advance strategic account objectives. Oversee logistics, vendor management, and cross-functional coordination to ensure on-brand, high-impact delivery.
• Pipeline Generation: Develop event programs that accelerate the sales cycle, influence pipeline creation, and deliver measurable ROI across key verticals and strategic segments.
• Brand Experience & Storytelling: Oversee onsite brand presence — booth design, messaging, activations, and experiences — ensuring consistency and excellence across all touchpoints. Collaborate with Product Marketing to bring our brand story to life through compelling thought leadership, content, and event narratives.
• Thought Leadership: Identify and secure high-impact speaking, sponsorship, and partner opportunities to showcase Observe.AI’s deep expertise and leadership in the GenAI and CX markets.
• Cross-Functional Collaboration: Partner closely with Sales, Demand Generation, and Product Marketing to drive unified messaging, maximize ROI, and ensure measurable outcomes tied to pipeline and account engagement.
• Measurement & Optimization: Establish clear event KPIs and continuously optimize event performance to enhance reach, impact, and ROI.

Qualifications

• 8+ years of experience in event marketing, experiential marketing, or field marketing, preferably in B2B SaaS or technology.
• Proven success designing and executing event programs for strategic accounts.
• Strong understanding of account-based marketing (ABM) principles and how events drive engagement within key accounts.
• Deep expertise in tradeshows, sponsorship strategy, executive programs, and customer experience events.
• Exceptional project management, stakeholder alignment, and communication skills.
• Strong analytical and data-driven mindset; able to connect creative event design to pipeline and revenue impact.
• Passion for innovation, creativity, and measurable outcomes in a fast-moving market.

Benefits

• Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership.
• Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents.
• Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
• Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
• 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings.
• Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth.
• Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs.
• Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees.

Salary Range

The base salary compensation range targeted for this full-time position is $144,000.00 - 175,000.00 per annum. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and equity (in the form of options). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.

Our Commitment to Inclusion and Belonging

Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.

If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai .