[Hiring] Senior Manager, Donor Direct Marketing @UNITED STATES SOCCER FEDERATION 1

Role Description

Reporting to the Director, Annual Fund, the Senior Manager, Donor Direct Marketing leads the strategy, development, and execution of U.S. Soccer's Mass donor marketing and communications function.

• Owns the mass audience segment of the donor file, meaning constituents making single gifts outside of a membership, from first gift through the mid-level entry point.
• Responsible for revenue and donor targets against that audience, growing it through an agency of record supplying direct mail, email, and paid digital.
• Integrates a channel mix, builds an entry ladder, and establishes the operating model, campaign calendar, attribution standard, and measurement discipline the program runs on.
• Serves as Advancement's liaison to centralized Marketing & Communications.

Qualifications

• Bachelor's degree required.
• 5+ years of progressive experience in nonprofit direct response fundraising, integrated marketing, donor engagement, digital marketing, communications, advancement, or related fields.
• Demonstrated success developing and executing multi-channel direct response programs across direct mail, email, and paid digital that drive donor acquisition, retention, and revenue growth.
• Experience managing an agency or vendor relationship, including briefing creative, holding a partner to a campaign calendar, and evaluating performance against committed projections.
• Experience building or significantly expanding donor marketing, fundraising communications, or audience engagement programs.
• Experience designing and reading a testing program, including hypothesis, sample, and result, and carrying a proven test into the standing program.
• Experience evaluating and launching new acquisition channels, platforms, or audience partnerships against a target cost per donor.
• Working knowledge of fundraising analytics, including cost per donor acquired, donor value by acquisition source, response rate, and matchback methodology.
• Strong understanding of donor lifecycle marketing, audience segmentation, source coding and attribution, and CRM-driven communications.
• Proven ability to think strategically while leading complex campaigns from concept through execution.
• Experience collaborating across fundraising, marketing, technology, digital, and communications teams within a complex organization.
• Exceptional communication, storytelling, project management, and relationship-building skills with the ability to influence stakeholders across all levels of an organization.
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook).
• Capable of working in fast-paced and demanding environments.
• Must be able to connect “micro” details to the “macro” vision and mission.
• Ability to work evenings, weekends, and travel as needed.

Requirements

• General knowledge of soccer.
• Experience supervising staff, agency teams, or cross-functional project teams.
• Experience utilizing Salesforce, marketing automation platforms, email marketing systems, or comparable CRM and digital marketing technologies.

Benefits

• Comprehensive compensation package.
• Casual work environment.
• Inclusive culture.
• Atmosphere for professional development.

Company Description

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.