Role Description
The Senior Manager, Digital & Omnichannel Marketing (Customer Experience) will support strategy, development, and tactical execution focused on experience content and marketing automation including:
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Customer relationship management
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Digital marketing tools
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Website content management systems
This role will report to the Associate Director of Digital and Omnichannel Marketing and requires expertise in digital / non-personal promotions content and marketing automation for marketing campaigns aimed at patients, caregivers, and healthcare professionals.
Responsibilities:
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Provide subject matter expertise to guide and shape the short- and long-term integration of novel marketing automation technologies/capabilities.
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Maintain a strong understanding of marketing automation platforms and integration with digital channels.
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Develop and oversee execution of comprehensive marketing automation and non-personal promotional strategy to support market growth.
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Identify and disseminate journey orchestration, marketing automation, and digital channel best practices across marketing.
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Partner with internal stakeholders and agency partners to shape the execution and management of innovative omnichannel capabilities.
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Partner with other marketing functions to translate strategic direction and core campaign materials into a comprehensive digital tactical plan.
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Coordinate with the Content Review Committee (CRT) ensuring timely review and approval of digital materials.
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Oversee relationships with agency partners, support marketing strategy, and execute priority tactics.
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Develop and track key performance indicators (KPIs) for audience engagement and market traction.
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Develop presentations and reports for key internal stakeholders, translating insights into strategic recommendations.
Qualifications
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Strong knowledge of digital / non-personal promotions market dynamics.
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Deep understanding of marketing automation including customer relationship management.
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Proven ability in the execution of multiple/complex initiatives within the marketing mix.
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Experience in AI/Machine Learning initiatives from initiation through completion.
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Strong experience with digital promotions inclusive of first party and 3rd party assets.
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Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization.
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Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy.
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Strong verbal, written, and interpersonal communications skills.
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Demonstrated understanding of pharmaceutical regulatory requirements.
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Demonstrated ability to manage budgets.
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Ability to travel up to 25-30% of the time.
Requirements
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Bachelor degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field.
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Advanced degree (MBA, MS) is a plus.
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5+ years of experience in digital marketing, marketing automation, or marketing.
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At least 2 years in the field of pharmaceutical/biotech.
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Experience in the biotechnology or pharmaceutical industry.
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Strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing.
Benefits
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The pay range that the Company reasonably expects to pay for this position is $154,980 β $205,110.
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The pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.
Company Description
Corcept has been singularly focused on the science of cortisol for more than 25 years, with a commercial portfolio that includes treatments for hypercortisolism and oncology. The company has discovered more than 1,000 proprietary selective cortisol modulators and glucocorticoid receptor antagonists.
Corcept is headquartered in Redwood City, California. To learn more, visit
www.corcept.com
.