[Hiring] Senior Manager, Digital Campaign @FICO

Role Description

As Digital Campaign Manager, you’ll lead integrated marketing efforts that build awareness of FICO Scores among audiences in the mortgage ecosystem and in federal, state, and local government. This role is ideal for a strong project manager with deep expertise in digital marketing, budget management, and stakeholder coordination. You will execute and optimize multi-channel campaigns across paid media, out-of-home, TV, podcasts, newsletters, and niche placements.

You’ll collaborate closely with Government Relations, Scores Field Marketing, Product Marketing, Content, Design, Communications, Ops, and external agencies to ensure consistent messaging and seamless execution across every touchpoint.

We’re AI-first, and you’ll use AI-enabled tools to sharpen audience targeting, speed up reporting, and optimize campaign performance across channels.

What You’ll Contribute

• Own the end-to-end execution of integrated digital campaigns to support the mortgage, auto and government relations teams, from kickoff through post-campaign analysis—with a focus on timely delivery, measurable outcomes, and stakeholder alignment.
• Support the development of comprehensive media plans, offering guidance on ad placements, targeting tactics, and platform recommendations.
• Lead cross-functional collaboration, manage campaign execution, timelines, and ensure accountability across internal teams and external vendors.
• Serve as the primary point of contact for digital agencies and media partners, overseeing contracts, creative development, ad trafficking, and performance tracking.
• Provide updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails. Communicate detailed meeting notes, briefings, and status updates.
• Monitor social feeds for campaign performance, comments and engagement.
• Put in creative requests with internal design teams. Develop compelling ad and creatives in partnership with agency and internal design team keeping vendor specifications in mind.
• Partner with agency, internal account teams and marketing ops team to track and reconcile ad spend, and address invoicing questions or adjustments.
• Track and manage campaign budgets and invoices, ensuring accurate forecasting and adherence to spend targets.
• Implement robust tracking frameworks and analyze campaign performance across platforms. Deliver actionable insights to optimize reach, engagement, and ROI.
• Extend paid media strategy beyond traditional platforms to include TV, podcasts, newsletters, and industry publications.
• Regularly report campaign progress and insights to leadership and cross-functional teams, driving data-informed decisions.

Qualifications

• 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals preferably in B2B SaaS or public sector.
• Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS).
• Proven success managing large-scale projects, budgets, and cross-functional teams.
• Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines.
• Hands-on experience with platform-native tools (LinkedIn Campaign Manager, Meta Ads, Google Ads, DV 360 etc.).
• Skilled in ad trafficking, Google Tag Manager, and campaign measurement.
• Strong analytical mindset with experience in A/B testing and performance optimization.
• Excellent verbal, written, and presentation skills, with the ability to interpret results, present findings clearly, and recommend next steps.
• Highly organized, detail-oriented, and accountable, self-starter.
• Bonus: Familiarity with tools like Looker.
• Bonus: Experience buying media on TV, podcasts, Programmatic vendors.

Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
• The targeted base pay range for this role is: $94,500 to $148,500 with this range reflecting differences in candidate knowledge, skills and experience.