[Hiring] Senior Manager, Developer Marketing @Newfold Digital

Role Description

We are seeking a developer marketing leader who deeply understands how developers discover, evaluate, and adopt agentic platforms. In this highly visible, strategic role, you will define our developer GTM motion, build a thriving developer ecosystem, and translate complex agentic capabilities into compelling value for builders — from indie hackers and vibe coders to agencies and enterprise developers. You will operate at the intersection of Marketing, Product, Engineering, AI/Data, and Go-to-Market teams, serving as the voice of the developer both internally and externally.

What you’ll do & how you’ll make your mark:

• Developer GTM Strategy and Positioning
  • Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure.
  • Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost.
  • Identify and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native builders — and tailor GTM motions accordingly.
  • Monitor the competitive developer platform landscape and continuously sharpen Bluehost's position against emerging agentic infrastructure players.
• Developer Community and Ecosystem
  • Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks.
  • Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils.
  • Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem.
  • Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint.
• Technical Content and Developer Enablement
  • Own the developer content strategy — including documentation, tutorials, quickstarts, sample apps, and API references — that enables developers to build and ship faster on Bluehost.
  • Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives.
  • Develop technical use cases and reference architectures that showcase what's possible with Bluehost's agentic infrastructure.
  • Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value.
• Developer Launches and Adoption
  • Lead cross-functional developer launches — from private beta to GA — ensuring strong developer uptake, activation, and sustained engagement.
  • Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions.
  • Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app.
  • Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels.
• Developer Events and Evangelism
  • Represent Bluehost at key developer conferences, AI summits, and agentic platform events — including speaking, sponsorships, and hands-on workshops.
  • Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs.
  • Build Bluehost's presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels.
  • Shape external narratives around Bluehost's agentic platform vision through thought leadership, PR, and developer-first content.

Qualifications

• 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company.
• Deep understanding of how developers discover, evaluate, and adopt new platforms and APIs — especially in the context of agentic and AI-native tooling.
• Technical fluency sufficient to engage credibly with developers: comfortable reading code, understanding APIs, SDKs, and MCP-style integrations, and articulating architectural trade-offs.
• Proven track record building and scaling developer communities, programs, and ecosystems from the ground up.
• Experience launching developer-facing products or platforms and driving measurable adoption, activation, and engagement.
• Strong content instincts — able to develop and oversee technical tutorials, documentation, use cases, and developer narratives that resonate with builders.
• Data-driven approach to measuring developer program effectiveness, with experience defining and tracking developer funnel KPIs.
• Exceptional cross-functional collaboration skills — comfortable partnering with Marketing, Engineering, Product, AI/Data, and GTM teams.
• Outstanding communication and storytelling skills, with the ability to speak fluently to both technical developer audiences and non-technical business stakeholders.

Requirements

• Hands-on experience building with agentic frameworks, LLMs, or MCP-native tooling (e.g., OpenClaw, AutoGen, Claude, OpenAI Agents SDK).
• Background in web hosting, SMB platforms, or developer infrastructure products.
• Experience with developer-focused paid and organic acquisition channels, including GitHub, Hacker News, developer newsletters, and Discord communities.
• Familiarity with SMB and agency developer segments and their distinct needs vs. enterprise developers.
• Experience running or sponsoring hackathons, developer challenges, or community-driven build programs.
• MBA or advanced technical degree in Computer Science, Engineering, or related field.

Benefits

• Work-life balance.
• Excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Opportunities for learning different aspects of the business, being challenged with new tasks, being mentored, and growing careers.