[Hiring] Senior Manager, Demand Generation and ABM @Twin Health

Role Description

We are seeking a Senior Manager, Demand Generation and ABM to own and scale Twin’s outbound growth engine. This role exists to dramatically increase seller productivity, improve account-level conversion, and reduce friction across the sales motion. This is not a traditional demand gen role. You will design the systems, messaging, and automation that help each seller generate more qualified conversations with less effort, using precise targeting, strong narratives, and data- and AI-enabled workflows.

You will partner deeply with Sales, Revenue Operations, Product Marketing, Field Marketing, Content, Design, Brand, and Client Growth to ensure outbound marketing is coordinated, signal-driven, operationally sound, and measurable.

Responsibilities

• Outbound Growth & Sales Productivity
  • Own the strategy and execution of Twin’s outbound growth engine across email, LinkedIn, website, and digital touch points.
  • Design and maintain sales-ready outbound sequences, messaging, and talk tracks by persona, industry, and deal stage.
  • Enable social selling by equipping sellers with content, scripts, and activation guidance that gets used.
  • Build trigger-based outbound plays tied to account behavior, engagement, lifecycle stage, and intent signals.
  • Partner with Sales and RevOps to reduce seller effort while increasing meeting rates and pipeline quality.
• Account-Based Growth Strategy
  • Shift growth execution from lead-based to account- and buyer-centric.
  • Translate GTM priorities into coordinated outbound motions by segment (employers, health plans, brokers).
  • Ensure messaging is tailored to buyer role, industry context, and stage of consideration.
  • Align outbound marketing tightly with sales motions and field activity.
• Campaign & System Orchestration
  • Own HubSpot as an execution layer, not just a campaign tool.
  • Design end-to-end workflows across marketing, sales, and digital channels.
  • Ensure clean handoffs between marketing and sales with clear ownership and timing.
  • Manage the commercial marketing calendar with a focus on pipeline impact, not volume.
• AI, Automation & New Growth Flows
  • Partner with MarTech and RevOps to deploy AI-assisted workflows that scale personalization in outbound.
  • Leverage AI to accelerate creation of outbound copy, sales sequences, and social messaging.
  • Design automated follow-up, routing, and scheduling flows that increase speed to conversation.
  • Pilot and scale new experiences such as AI chat, qualification, and meeting booking where they directly support outbound performance.
• Narrative & Enablement
  • Partner with Product Marketing, Content, and Brand to ensure outbound messaging clearly articulates Twin’s value by audience.
  • Own the translation of positioning into seller-ready language and assets.
  • Ensure consistency across email, social, web, and sales touchpoints.
• Measurement & Optimization
  • Define and track outbound productivity metrics including:
    • Meetings per seller
    • Reply and meeting rates by sequence
    • Time to first touch for high-intent accounts
    • Pipeline generated per rep
  • Analyze performance and continuously optimize plays, messaging, and workflows.
  • Provide clear visibility into what is working and why.
• Other duties as assigned.

Qualifications

• 6-8+ years of experience in growth marketing, demand generation, or revenue-aligned marketing roles, with a strong focus on outbound or account-based growth.
• Proven ability to increase seller productivity and pipeline quality through marketing-led outbound programs.
• Hands-on experience building and operating HubSpot-driven outbound systems, including segmentation, workflows, and lifecycle automation.
• Strong understanding of sales motions and seller workflows, with a track record of effective partnership with Sales and Revenue Operations.
• Experience designing account- and buyer-centric growth programs using engagement data, intent signals, and lifecycle triggers.
• Ability to translate positioning into seller-ready messaging and assets.
• Comfort leveraging AI and automation.
• Highly analytical and metrics-driven, with experience tying outbound activity to pipeline and revenue impact.

Requirements

• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• The compensation range for this position is $125,000- $145,000 annually.
• A competitive compensation package in line with leading technology companies.
• A remote and accomplished global team.
• Opportunity for equity participation.
• Unlimited vacation with manager approval.
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents.
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options.
• 401k retirement savings plan.