[Hiring] Senior Manager, Demand and Growth Marketing @Synack

Role Description

Synack is seeking a Senior Demand and Growth Marketing Manager to build and scale a high-performing demand engine that drives pipeline, revenue, and market visibility. This role owns how Synack goes to market across channels — translating positioning and messaging (in collaboration with Product Marketing) into programs, campaigns, and digital experiences that convert. You will lead demand generation, digital performance, and web optimization — ensuring every marketing investment is aligned to measurable business outcomes. This role is a growth leader, and people manager, accountable for pipeline, performance, and scale. This is a pipeline ownership role, not a messaging role.

Responsibilities

• Demand Generation & Pipeline Growth:
  • Ensure strong alignment with ICP, sales priorities, and regional focus
  • Own end-to-end demand generation strategy across:
    • Paid media
    • Organic (SEO, content distribution)
    • Partner and ecosystem channels
  • Drive qualified pipeline (MQL → SQL → revenue)
• Campaign Strategy & Execution:
  • Continuously test, learn, and optimize
  • Translate messaging (from PMM) into high-performing, multi-channel campaigns
  • Define campaign themes, targeting, and channel mix
  • Ensure consistency and impact across Digital, Field, and Partner programs
• Website & Conversion Optimization:
  • Own the website as a core growth channel
  • Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation
  • Partner with SEO and web resources to increase high-intent traffic and improve funnel performance
• Performance Marketing & Analytics:
  • Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms
  • Own measurement and optimization across:
    • Pipeline contribution
    • Conversion rates
    • Channel performance
    • Cost efficiency (CAC, ROI)
  • Ensure decisions are data-driven and outcome-focused
• Channel & Lifecycle Optimization:
  • Improve lead quality, velocity, and progression through the funnel
  • Optimize performance across:
    • Paid acquisition (search, social, display)
    • Email and lifecycle marketing
    • Retargeting and nurture programs
    • Account-based and high-intent campaigns
• Alignment with Product Marketing & Brand:
  • Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment
  • Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently

Qualifications

• 8–12+ years of experience in growth marketing and demand generation in B2B SaaS environments (cybersecurity preferred)
• Ability to operate strategically and be hands-on
• Exposure to, and interest in, using AI agents to make yourself and your team more efficient
• Proven track record of:
  • Driving pipeline and revenue growth
  • Scaling multi-channel demand programs
  • Turning strategy into measurable growth
  • Optimizing performance at scale
• Strong expertise in:
  • Funnel metrics (MQL → SQL → Closed Won)
  • Conversion optimization
  • Campaign performance management
  • AI optimization
• Hands-on experience with:
  • HubSpot
  • Google Analytics (GA4)
  • Paid media platforms
  • Semrush
  • Wordpress

Benefits

• $155,000 - $175,000
• Salary is determined by a combination of factors including location, level, relevant experience, and skills.
• The compensation package for this position may also include equity and benefits.