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Senior Manager CRM
@Good Sam Enterprises, LLC
[Hiring] Senior Manager CRM @Good Sam Enterprises, LLC
Mar 29, 2025 - Good Sam Enterprises, LLC is hiring a remote Senior Manager CRM. 💸 Salary: $89,565.00-$134,295.00 annual. 📍Location: USA.
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Role Description
Good Sam is seeking a talented and highly motivated Senior Manager of CRM to lead our data-driven cross-channel CRM and personalized marketing efforts. You will be responsible for the ongoing development and optimization of direct mail, email, and mobile marketing programs to support our business growth with a focus on campaigns that drive revenue, conversion, customer engagement, retention, and loyalty. This position is hybrid-work model, based in our downtown Chicago office: 3 days in-office, 2 days remote.
Key Responsibilities:
- Oversee development, planning, and execution of integrated direct marketing campaigns to drive customer acquisition, conversion, and retention.
- Identify optimization opportunities for improved conversion and revenue growth.
- Ensure that all CRM marketing initiatives are executed accurately, on-time, and in accordance with specified campaign requirements, goals, and timelines.
- Optimize CRM content, messaging, and cadence through rigorous, data-driven A/B testing and experimentation.
- Apply defined email, SMS, and push best practices in customer segmentation, audience building, personalized offers, and KPI measurements.
- Develop customer contact/audience targeting strategies to optimize customer touchpoints across all CRM channels including email, SMS, push, and direct mail.
- Create, evaluate, and track KPIs to measure success against business goals.
- Analyze available campaign performance data and deliver insights, trends, and campaign recommendations to business owners.
- Partner with creative teams to develop compelling, on-brand content that aligns with audience segments, personalization efforts, and campaign goals.
- Work closely with product marketing and business owners to identify campaign optimization opportunities that lift performance and customer engagement.
- Build deep trusting relationships with colleagues, drive cross-team alignment, and represent CRM in support of top-down business needs and opportunities.
- Manage external vendor and partner relationships; ensure deliverables and project timelines.
- Partner with Marketing Technology and Engineering teams to further refine, and identify optimizations to, the Good Sam Martech Stack.
Qualifications
- Bachelor’s Degree in Marketing, Business or related field.
- 5+ years of experience in CRM campaign strategy and channel planning, preferably in a direct-to-consumer or retail environment, including direct mail, email, and mobile marketing.
- Deep understanding of data-driven direct marketing model and best practices.
- Working knowledge of CRM platforms (e.g. Salesforce, Oracle, Adobe, Epsilon).
- Strong planning skills and effective stakeholder management.
- Able to identify opportunities and issues and proactively follow through to capitalize on and resolve them.
- Passionate about CRM channel marketing and able to thrive in fast-paced environment.
Requirements
- Strong planning skills and effective stakeholder management, as well as an ability to set and manage realistic timelines and backlog priorities.
- Able to identify opportunities and issues and proactively follow through to capitalize on and resolve them.
- Passionate about CRM channel marketing and able to thrive in fast-paced environment.
Benefits
- Paid Time Off
- 401(k)
- Employee Assistance Program
- Good Sam Roadside Assistance
- Discounts
- Paid parental leave (if eligibility is met)
- Tuition Reimbursement (if eligibility is met)
- On the job training opportunities
- Comprehensive benefit package including medical, dental, vision and more for full-time associates
- Access to dental & vision coverage for part-time associates
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$89,565.00-$134,295.00 annual
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 29, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
