[Hiring] Senior Manager - Content & GTM Enablement @KeyData Cyber

Role Description

We are currently looking for a Senior Manager, Content & GTM Enablement to join the marketing team. In this role, you will be responsible for driving high-impact content across sales enablement, thought leadership, and content infrastructure. This is a hands-on role where you will create and manage a wide range of content assets that directly support revenue growth, brand positioning, and go-to-market (GTM) initiatives.

You will play a key role in enabling Sales and Partner teams, strengthening brand presence, and building scalable content systems across two tandem brands.

Location: Canada, Remote

Employment Type: Full-time

Reporting To: VP, Marketing

What You’ll Do

• Sales Enablement Content (Primary Focus) - 50%
  • Develop and manage high-quality sales enablement assets such as case studies, one-pagers, solution briefs, sales decks, and partner collateral.
  • Own and maintain the RFP content library, ensuring accuracy, consistency, and scalability.
  • Create compelling “Why Us” narratives to support sales and alliance conversations.
  • Partner closely with Sales and Partner teams to align content with deal cycles and customer needs.
• Thought Leadership & Demand Generation Content - 30%
  • Produce blogs, whitepapers, guides, and eBooks to support brand positioning and pipeline generation.
  • Drive LinkedIn thought leadership and support paid campaign creatives (LinkedIn/Google Ads).
  • Contribute to multimedia content such as podcasts and analyst briefings.
  • Translate complex cybersecurity and identity concepts into engaging, audience-friendly narratives.
• Content Infrastructure & Operations - 20%
  • Manage and scale content libraries, templates, and internal repositories (e.g., SharePoint).
  • Leverage AI tools to improve content creation efficiency and scalability.
  • Support website content development, including page copy and wireframes.
  • Build and optimize reusable templates using tools like Canva and Gamma.
• Cross-Functional Collaboration & Strategy
  • Collaborate with Marketing, Sales, and Partner teams to align content with GTM priorities.
  • Manage multiple content streams simultaneously in a fast-paced environment.
  • Ensure consistency in brand voice, messaging, and storytelling across all assets.
  • Use SEO and analytics insights to optimize content performance and engagement.

Success in This Role Will Be Measured By

• Delivery and quality of sales enablement assets supporting revenue growth.
• Consistent production of high-quality thought leadership content.
• Measurable contribution to pipeline and campaign performance.
• Development of scalable, efficient content systems and processes.

Qualifications

• 8+ years of experience managing the full content lifecycle, including planning, creation, editing, and publishing.
• Experience in IAM/Cybersecurity is strongly preferred and will be prioritized during evaluation.
• Strong experience in B2B marketing, sales enablement, or cybersecurity/technology domains.
• Proven ability to work independently in lean teams without heavy reliance on agencies or direct reports.
• Exceptional writing, editing, and storytelling skills with native-level English proficiency.
• Ability to translate complex technical concepts into clear, compelling content for diverse audiences.
• Experience creating a wide range of assets including blogs, case studies, decks, landing pages, and campaign content.
• Strong stakeholder management skills, with the ability to collaborate across Sales, Marketing, and Partner teams.
• Solid understanding of SEO and content performance metrics.
• Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment.

Tools & Technologies

• Canva (including motion/animated content)
• Gamma (presentations and content creation)
• Trello (workflow and project management)
• AI tools (e.g., Copilot, Claude)
• Figma (website and content collaboration)
• SharePoint (content management and libraries)

Nice to Have

• Experience with HubSpot sequencing.
• Familiarity with RFP response tools (e.g., Responsive).
• Prior experience in cybersecurity, identity, or professional services domains.

Compensation

The base salary range for this position is CAD $85,000 – $95,000. Eligible individuals may also participate in our bonus program. At KeyData Cyber, we are committed to fair and competitive compensation. We regularly benchmark across positions, industries, sectors, and experience levels, ensuring our approach recognizes each person’s unique strengths, contributions, and the value they bring to the organization.

Why You’ll Love Working Here

At KeyData Cyber, we put people first, valuing learning, growth, and work-life balance. We offer extensive opportunities to advance your career through leading digital identity projects across North America. Our culture is built on respect, inclusion, and equal opportunity for everyone.

Accessibility & Accommodations

If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Talent Acquisition, and we will make all reasonable efforts to accommodate your request.

BrightHire technology is used during the preliminary interview stage for recording, transcription, and candidate evaluation as part of our hiring process.

Apply now to join the KeyData Cyber team and be part of our mission to secure the future of digital identity across North America.