[Hiring] Senior Manager, Brand Media, Influencers and Partnerships @Life360

Role Description

Life360 seeks to build an iconic brand rooted in making everyday family life better. We are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. This individual will:

• Own our demand creation media strategy and stewardship (working with a hybrid agency partner).
• Identify, source, and manage partnerships with influencers and other brands.
• Partner with our performance media specialist to ensure cohesion across our funnel.
• Work closely with teams in and outside of Marketing, especially our Creative team.

This role has broad scope and combines strategic and tactical leadership, requiring a willingness to “roll up the sleeves”.

Qualifications

• 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.).
• Track record of creativity in media.
• Proven track record managing 8-figure paid media budgets.
• Experience procuring, managing, and assessing successful influencer deals.
• Track record of successful collaboration with other brands.
• Deep understanding of marketing measurement methodologies.
• Strong communication and cross-functional collaboration skills.
• Comfortable operating in a fast-paced environment.

Requirements

• Develop and optimize paid media programs that build awareness and consideration for Life360.
• Work with the creative team to ensure optimal channel/message fit.
• Build a great partnership and successfully lead our media agency collaboration.
• Identify influential personalities for collaboration.
• Work with Analytics to assess the performance of influencer partnership deals.
• Identify brands for collaboration with internal partner teams.
• Work with our Biz Dev team to outline key, desired “gives/gets” for partnerships.
• Assess the performance of brand partnership deals with Analytics.

Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for employees).
• 401(k) plan with company matching program.
• Mental Wellness Program & Employee Assistance Program (EAP).
• Flexible PTO, 13 company-wide days off throughout the year.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.