[Hiring] Senior Manager, Brand Activation @So Good So You

Role Description

So Good So You is looking for a Senior Manager, Brand Activation to help us build a brand people don’t just buy, but genuinely want to be part of. Reporting to the Director of Marketing, you’ll help turn our broader brand vision into ideas, experiences, and moments that will make So Good So You more relevant in people’s lives. You’ll lead our work across social, creators and influencers, partnerships, experiential, community, and other ways we engage with consumers.

• Help build a brand people want to be part of, turning broader brand strategy into social, creator, influencers, partnerships, experiential, and community building programs that build awareness, relevance, and connection with consumers.
• Turn strategy into ideas people care about, developing plans, programs, and experiences that bring So Good So You to life, get people’s attention, and give them a reason to talk about and share the brand.
• Build our community and grow the conversation around So Good So You, creating meaningful ways for people to discover us, connect with us, and feel part of what we’re building.
• Find opportunities others might miss. Stay close to what’s happening across social, creators, culture, and consumer behavior.
• Connect the work across the areas you lead, making sure social, creators, partnerships, community, and real-world experiences build on one another rather than becoming a collection of one-off tactics.
• Lead and develop your team, setting clear priorities and a high bar, giving meaningful feedback, creating accountability, and helping people grow.
• Bring together the right people to make the work happen, whether that’s your team, an agency, a creator, a partner, a specialist, or you stepping in yourself.
• Know what’s working and make it better, setting clear goals, learning from performance and consumer feedback, and using those learnings to make smarter decisions about what we do next.

Qualifications

• You know what makes a brand interesting. You’re a strong storyteller with great instincts for the ideas, experiences, and details that make people pay attention and want to know more.
• Social is second nature to you. You know the platforms, creators, communities, trends, and conversations shaping how people discover and connect with brands.
• You have strong judgment. You know being relevant isn’t about chasing every trend.
• You’ve helped build a brand people want to pay attention to.
• You know how to turn direction into action.
• You think beyond the usual playbook.
• You’re a strong people leader and collaborator.
• You create momentum. You bring ideas, take ownership, push work forward, and raise the bar along the way.
• You care about results.

Requirements

• 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, integrated, or consumer marketing, either brand-side or agency-side, ideally working with consumer brands.
• A track record of building modern, social-first consumer brands, with examples of work that drove attention, conversation, engagement, and brand relevance.
• Significant experience with social media and a strong understanding of social platforms, creators, trends, communities, and how brands earn attention.
• Experience working across multiple areas such as social, influencer/creator, partnerships, experiential, and community.
• Experience taking a brand strategy or brief, turning it into a clear plan, and leading the work from idea through execution.
• Experience managing and developing people, as well as leading agencies, contractors, creators, and other external partners.
• Strong creative judgment and communication skills, with the ability to clearly explain an idea, give direction, and bring people along.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Benefits

• In accordance with Minnesota's Pay Transparency Law (effective January 1, 2025), the salary range for this position is $115,000 - $130,000, with hired candidates potentially eligible for an annual bonus on top of base.
• Health, dental, and vision insurance — we cover 80% of premiums for you and your dependents.
• 401(k) with a 3% company match — because building wealth shouldn't wait.
• $500 annual company contribution to your FSA — real dollars toward real expenses.
• Discretionary Time Off — no accrual, take the time you need (exempt roles).
• 12 weeks Paid Primary Caregiver Leave — because growing families shouldn't have to choose.
• 4 weeks Paid Secondary Caregiver Leave — for partners, too.
• Full peace-of-mind coverage — Short Term and Long Term Disability, Life Insurance, and AD&D.
• Opportunities to connect and give back — team gatherings and volunteer days throughout the year.