[Hiring] Senior Lifecycle Marketing Manager @Talkiatry

Role Description

We are seeking a Senior Lifecycle Marketing Manager to own measurable performance improvements across the full patient lifecycle, spanning onboarding, activation, early care, and long-term retention. This is a high-impact, highly visible role at a critical moment in Talkiatry's growth, sitting at the intersection of data, experimentation, and patient experience.

You will:

• Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels, building experimentation roadmaps tied directly to lifecycle KPIs like no-show late cancel, visit completion, and retention.
• Analyze funnel performance to identify gaps, diagnose segment and state-level variation, and translate findings into prioritized, data-backed improvements.
• Actively test and evaluate AI-powered capabilities within the lifecycle stack, including send-time optimization, predictive segmentation, dynamic content, and propensity modeling.
• Partner with Data, Engineering, and Operations to integrate machine learning signals into lifecycle triggers and journeys in ways that are measurable and incrementally proven.
• Bring analytical rigor and healthy skepticism to AI outputs, validate model performance, monitor for drift, and ensure AI-assisted decisions are always grounded in patient outcomes and business impact.
• Own the analytical layer for lifecycle performance, building, maintaining, and evolving reporting frameworks and dashboards that give the team a clear, real-time view of lifecycle health.
• Write SQL queries and partner with Analytics and BI teams to surface actionable insights from patient behavior, funnel performance, and experiment results.
• Set the measurement standard for the team by defining success metrics, ensuring proper instrumentation, and holding experiments to an incrementality bar before results are acted on.
• Diagnose state-level and segment-level performance variation to identify where the lifecycle is working and where it needs attention.
• Lead through influence across Product, Operations, Marketing Operations, Data Engineering, and Creative, driving alignment across technical and non-technical stakeholders on shared lifecycle priorities.
• Partner with Technical Lifecycle and Marketing Operations to design, instrument, and launch experiments with the right data infrastructure in place.
• Collaborate with Creative on messaging hypotheses, bringing behavioral data and patient insights to inform content strategy.
• Align with Product and Product Marketing to integrate behavioral and product signals into lifecycle programs, ensuring the patient experience is coherent across channels.

Qualifications

• 5 to 8 or more years of experience in growth, lifecycle, or performance marketing with a track record of driving measurable outcomes.
• Strong SQL proficiency or the willingness to learn, and comfort operating in data warehouses, with Snowflake experience preferred.
• Experience designing, measuring, and iterating on structured experiments, with a clear understanding of what incrementality means and why it matters.
• Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation.
• A genuine curiosity about AI and ML applications in lifecycle marketing, including predictive modeling, dynamic content, propensity scoring, and intelligent automation.
• Comfort testing and forming opinions on new tools quickly, without waiting for a perfect use case to start learning.
• Strong problem-solving skills and the ability to translate complex data into clear, concise business recommendations that influence prioritization and strategy.

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care.
• Collaborative environment: be part of building something from the ground up at a fast-paced startup.
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first.