[Hiring] Senior Lifecycle Marketing Manager @Docker

Role Description

As Senior Lifecycle Marketer, you'll report directly to the VP of PLG and partner closely with our existing lifecycle marketing lead. You'll take ownership of assigned products, audiences, and lifecycle stages, with real input into shaping the approach for what you own, not just shipping someone else's plan, and you'll help turn a fast-growing list of priorities into a structured, scalable lifecycle engine.

What Makes Someone Successful in This Role

• Lifecycle Fluency: You think in full user journeys, not campaigns. You've done lifecycle marketing specifically, not just growth or demand gen, and you know how nurture, activation, retention, and renewal connect across a product's full lifecycle.
• Builder's Mindset: You'd rather own a program end to end, strategy, build, QA, and send, than hand pieces of it off. You bring structure to ambiguity: turning a fast-growing list of priorities into themes, a build queue, and a sequenced roadmap.
• Audience & Signal Validation: You know how to validate an audience and its underlying signal before it ships: spot-checking record-level data, sanity-checking targeting logic, and catching a bad segment before it reaches users.
• Cross-Functional Operator: You operate well across marketing, sales (BDR and renewals), data, and design/agency partners, and you know how to keep programs moving even when you don't own every dependency.
• Marketing Automation Execution: You've personally built campaigns in Marketo or an equivalent platform, not just briefed them: audience builds, suppressions and contact governance, pre-send QA and live proofs, and launch monitoring.
• Technical Translation: You can take a technical product or a raw usage signal, a feature adoption event, a usage threshold, a new capability, and turn it into messaging that reads credible to a developer or admin, not generic marketing copy.

Responsibilities

• Build the Lifecycle Engine: Own and build lifecycle campaigns (email and in-product messaging) across Docker's Container and AI Platform products.
• Scale Programmatic Sends: Design and run large-scale programmatic sends, such as recurring account health checks.
• Automate Lead and Renewal Motions: Stand up and run automated first-touch flows for PQLs and inbound leads.
• Validate Audiences & Signals: Partner with data and growth engineering to pull the usage signals campaigns depend on.
• Manage Suppressions & Contact Governance: Own suppression lists and contact governance rules.
• QA, Launch Monitoring & Troubleshooting: Run pre-send QA and live proofs on every campaign.
• Translate Signals into Messaging: Turn technical product usage and adoption signals into messaging.
• Shape and Sequence Strategy: Take a fast-growing list of priorities and turn it into a concrete build queue.
• Coordinate Design & Agency Partners: Work with design and agency partners to keep campaign quality and turnaround on track.
• Operationalize Reporting: Own naming, tracking, and reporting on programs.

Qualifications

• Lifecycle Marketing Experience: A background specifically in lifecycle marketing, ideally inside a PLG or self-serve motion.
• Proven Program Ownership: A track record of owning campaigns end to end and shipping programs that moved a real metric.
• Marketing Automation Build Experience: Hands-on build experience in Marketo or an equivalent marketing automation platform.
• Data & Targeting Validation: Comfortable working directly with data teams to validate record-level data and targeting logic.
• Technical-to-Message Translation: A track record of turning a technical product or a raw usage signal into messaging.
• Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms.
• Independent Ownership: Senior-level judgment and ownership as an individual contributor.

What to Expect

• First 30 Days: Immerse & Align, Program & Tooling Audit, Roadmap Calibration.
• First 90 Days: Ship Owned Campaigns, Contribute to Renewal Automation, Build the Reporting Cadence.
• One Year Outlook: Own a Mature Program Set, Prove Impact, Scale the Function.

Compensation & Equity

• Canada: CA$160,300– CA$229,000 + equity
• United States: $115,500 – $165,000 + equity

Perks & Benefits

• Remote-first by design – Work from your home, with offices in Seattle and Paris for connection and collaboration.
• Flexibility that fits your life – We trust you to manage your schedule while delivering great work.
• Time to recharge – Generous PTO, designated quarterly Whaleness Days, and a designated end-of-year Whaleness break.
• Home office support – Set up your workspace for comfort and success.
• Technology stipend – Equivalent to US$100 net per month to help support your work.
• Learning & development – Annual stipend for conferences, courses, certifications, and continued learning.
• Parental leave – 16 weeks of paid parental leave after six months of employment.
• Equity for all full-time employees – Share in Docker's long-term success as we continue to grow.
• Comprehensive benefits – Medical, retirement, and paid holidays vary by country.
• Docker swag – Because representing the whale never gets old.

Docker is proud to be an equal opportunity employer. We are committed to building a team that reflects a broad range of backgrounds, experiences, and perspectives.