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Senior Lifecycle Marketing Manager
@Firstleaf
[Hiring] Senior Lifecycle Marketing Manager @Firstleaf
Mar 21, 2025 - Firstleaf is hiring a remote Senior Lifecycle Marketing Manager. 💸 Salary: $115k-$130k/year dependent on relevant experience. 📍Location: USA.
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Role Description
We are seeking a highly motivated and experienced Senior Lifecycle Marketing Manager to join our dynamic marketing team. In this cross-functional leadership role, you will be responsible for developing and executing comprehensive lifecycle marketing strategies that maximize customer lifetime value and minimize churn across our two wine brands - Firstleaf (subscription) and Swirl (non-subscription).
- Architect lifecycle journeys and guide segmentation approach
- Develop personalized and effective contact strategies across various channels (email, SMS, website, push notifications, and referral program)
- Play a key role in overall promotional strategy, collaborating with the Email Marketing Manager
- Advise on tech stack and current trends to deliver seamless, on-brand experiences
- Clearly communicate performance story by tying campaign performance to business results
This is a fully remote position with occasional travel for team meetings (up to 2x/year).
What You’ll Do
-
Strategic Lifecycle Management:
- Design and optimize lifecycle programs for Firstleaf and Swirl brands
- Create and implement a comprehensive customer journey roadmap
- Drive customer retention and LTV by identifying churn drivers
- Oversee Next Best Action programs based on customer segmentation
- Lead quarterly campaign planning process
- Partner with cross-functional teams to ensure consistent messaging
- Advise on and optimize marketing tech stack
- Manage external relationships with vendors
-
Segmentation, Personalization, and Optimization:
- Develop and implement segmentation strategies
- Design and implement tests to drive incremental revenue
- Optimize campaign performance using data
- Architect and deploy a personalization framework
- Identify gaps in personalization and segmentation approaches
-
Multi-Channel Strategy and Development:
- Optimize channel use and interactivity
- Align channels with journeys and audiences
- Optimize referral programs for new customer acquisition
- Drive technology and platform optimization to enhance LTV
- Collaborate with Member Experience (MX) on outreach
- Support Email Marketing Manager on email strategies
- Test and optimize new channels
-
Performance Analysis and Reporting:
- Understand key retention and portfolio health metrics
- Track and analyze campaign performance
- Establish and streamline performance monitoring
- Analyze user behavior and performance trends
Qualifications
- 4+ years of experience in a lifecycle marketing role, preferably in a DTC subscription or e-commerce environment
- Deep experience in email, CRM programs, and loyalty initiatives
- Proven track record of developing and executing successful retention marketing strategies
- Experience in building marketing campaigns from the ground up
- Proven ability to analyze quantitative and qualitative data
- Deep understanding of compliance and regulatory standards
- Excellent project management skills with attention to detail
- Proven ability to build and manage multiple vendor relationships
- Excellent written and verbal communication skills
- Eligible to work in the United States
Desirable Knowledge & Skills
- Strong interest in wine
- Knowledge of SQL, HTML, and Google Analytics
- Prior experience with Shopify and Braze
- Excited to work in a fast-paced startup environment
- Bachelor’s Degree in Marketing, Business, Communications, or similar field
- Experience leveraging multiple data platforms and analyst tools
Benefits
- Salary: $115k-$130k/year dependent on relevant experience
- Remote work and unlimited PTO
- Competitive compensation package with stock options grants
- Multiple health insurance choices (medical, dental, vision)
- HSA and FSA options, life insurance, 401(k) matching
- Employee assistance program and discounted pet insurance
- Monthly wine credit with our wine club
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$115k-$130k/year dependent on relevant experience
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
