[Hiring] Senior Integrated Marketing Strategist @Automattic Careers

Role Description

As Senior Director, Integrated Marketing, you lead the team that takes WordPress VIP’s go-to-market story to the field. Reporting directly to the CMO, your team runs the integrated programs that move pipeline across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).

You own the integrated marketing motion end-to-end, with deep AI-fluency that enables excellent strategy, prioritisation, execution and measurement. You decide what ships and what doesn’t, and you stand behind those calls.

You lead a small, senior team including:

• Three Integrated Marketing Strategists, each T-shaped with deep craft in a different specialism e.g. ABM, paid or lifecycle marketing.
• One Partner Marketing Specialist who sits in the pod as a peer, owning co-marketing and ensuring the partner lens is factored into all owned marketing plays.
• Two Experiential Marketers, who turn integrated marketing priorities into the in-person moments that create and move enterprise pipeline.

The team runs integrated programs across industries by drawing on a shared intelligence layer (Product Marketing, AI agents, customer insight) for industry depth on demand. You partner with the Head of AI Orchestration to make sure it's sharp, current, and built for the work the team is actually doing.

This is a player-coach role: you set the strategy and the operating rhythm, you partner across the business, you’re close enough to the work to know whether it’s good – and lean into “doing” as and when needed.

The model is built to flex at the speed of AI rather than the speed of old delivery cycles, and you set the tone for how the team operates inside that.

What you own

• Strategy and the sprint cadence: You set the integrated marketing strategy and run the six-week sprint cadence with the CMO and MLT. Each sprint resets which industries and programs are in scope for the next 28 days. You make the calls on what is in and what is out, and hold the line when scope expands. You bring data-backed insight into commercial planning.
• Team leadership: You lead, develop, and coach six direct reports across Integrated Marketing, Partner Marketing and Experiential.
• Cross-team operating: You co-own marketing KPIs with Brand & Growth and Product Marketing, agreed and prioritised each sprint. PMM produces the industry packs the team pulls from; you shape what they produce.
• Operating model and AI: You set the bar for AI fluency across your team to ensure we ship highly relevant, high quality marketing across our priority industries, and we do it with speed to capitalise on opportunities.
• Performance and measurement: You own the integrated marketing contribution to pipeline and revenue. You report transparently on what is working, what isn’t, and what you’re doing about it.

What you bring

• Significant B2B integrated marketing experience, ideally enterprise SaaS or technology.
• Track record of building and developing high-performing senior IC teams.
• Comfortable moving between strategy and execution.
• Strong commercial instinct.

AI and data fluency

• You actively use AI tools in your work today.
• You read dashboards before meetings, not after.
• You see AI as a leverage multiplier for senior marketers.

How you operate

• Calm under pressure.
• Strong cross-functional partner.
• Direct and constructive.
• Bias to ship.

What we’re holding ourselves to

• Integrated programs ship every sprint, contribute meaningfully to pipeline, and are aligned to commercial priorities.
• The team is high-performing and high-trust.
• Brand & Growth and GTM operate as one integrated motion at the program level.
• The intelligence layer is genuinely productive.
• Sales and the CRO see Integrated Marketing as a trusted commercial partner.
• The pod motion is meaningfully AI-automated.

Salary and Location

• Salary range: $140,000-$180,000 USD.
• We’re prioritizing applicants with deep experience in the North American market.

Benefits

• Fully-remote company with an open vacation policy.
• Consult our Benefits Page for a full list of benefits by country.