[Hiring] Senior Influencer Executive @THG

Role Description

As Senior Influencer Executive for Germany at Myprotein, you’ll have the opportunity to shape the way our brand connects with an influential and growing fitness community. You’ll work alongside a passionate, high-performing marketing team and play a pivotal role in scaling our influencer strategy in one of our fastest-growing markets. This is a unique chance to blend creativity, strategic thinking, and cultural insight, all while working with some of the most exciting talent in the German fitness and wellbeing space.

• Own and drive the day-to-day operations of the German influencer programme, ensuring consistent growth and performance, while maintaining strong working relationships with creators and talent agents in the region.
• Support the Senior Influencer Manager – EU in shaping and executing the German influencer strategy, aligning with overall EU and global objectives for the Myprotein brand.
• Deliver detailed performance reporting on a weekly, bi-weekly, and monthly basis, analysing key KPIs including engagement, reach, conversions and ROI, and presenting insights and recommendations to internal stakeholders.
• Manage programme maintenance, ensuring influencer tracking links, discount codes, and promotional offers are accurate, live, and performing optimally across all communications.
• Actively source and recruit new German influencer talent, with a focus on brand alignment, commercial potential, and cultural fit – from micro creators to emerging macro talent – to support customer acquisition and brand awareness.
• Collaborate cross-functionally with key stakeholders including content, brand, commercial, paid media and product marketing teams to plan, brief, and execute integrated influencer campaigns tailored to the German market.
• Own the full campaign process for German influencer activations – from planning and briefing, to execution, approvals, content collection, analysis and learnings.
• Ensure influencer content is on-brand, high quality and aligned with current German social media trends, fitness culture and seasonal campaigns, maintaining relevance and authenticity.
• Lead on German influencer payments and budget tracking, ensuring accurate and timely invoicing and monthly purchase order (PO) processes are completed in line with internal finance procedures.
• Encourage collaboration across influencer tiers, nurturing an engaged community through creative activations, collaborative content opportunities and connections with wider marketing channels (e.g., events, social, CRM).
• Support brand-led events, campaigns and content creation, ensuring German influencer presence and involvement is maximised to generate impact and reach.
• Stay ahead of industry trends in Germany, identifying emerging platforms, content formats, and creator trends to future-proof Myprotein’s influencer approach and maintain brand relevance.

Qualifications

• Native level German language skills both written and spoken
• Business level English language skills both written and spoken
• Degree Qualified (Preferred)
• 2+ year experience in Influencer marketing (preferred)
• A genuine interest in health, wellbeing, fitness and an ambition to be at the forefront of German influencer marketing
• An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
• Deep knowledge of current and emerging German social media platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
• Outstanding communication, negotiation and organisational skills
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines
• Knowledge of the German fitness industry and social media trends

Benefits

• THG is proud to be a Disability Confident Committed employer.
• THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
• We endeavour to respond to every application we receive within 14 days.