[Hiring] Senior GTM Marketing Manager @Spruce Systems, Inc.

Role Description

SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward.

• This is a high-leverage generalist role.
• You will work across:
  • Positioning
  • Content
  • Web copy
  • Sales collateral
  • Account-specific narratives
  • Campaigns
  • Events
  • Technical writing
  • Video and explainer content
  • Marketing operations
• You will work directly with the Head of Marketing and closely with sales, delivery, and executive leadership.
• Much of the work will sit at the intersection of marketing, GTM strategy, customer intelligence, and sales enablement.
• Marketing at SpruceID is not measured like a simple PLG SaaS funnel; it is relationship-led, event-heavy, long-cycle, and highly dependent on trust.
• This role is ideal for someone who wants to help define what modern marketing looks like in the age of AI.

Qualifications

• 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market.
• A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives.
• Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts.
• Comfort working directly with sales, product, delivery, and executive stakeholders.
• Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools.
• High ownership, strong judgment, and ability to operate with limited structure.

Requirements

• Can take an ambiguous business problem, form a point of view on what is needed, create the first useful version, and improve it through feedback.
• Work independently and autonomously.
• Adept with Figma (or similar) and Claude Code at a minimum, regularly use multiple AI tools, and have built AI-enabled workflows from scratch.
• Use AI to ship what used to require whole teams, not just to draft content faster.
• Have shipped across the full GTM surface area.
• See content, product marketing, design, campaigns, enablement, and operations as connected parts of the same GTM system.
• Can understand complex technical concepts, ask sharp questions, and translate them into clear narratives.

Signs You May Be a Fit

• You may be a strong fit for this role if you:
• Prefer to go deep in one marketing discipline, such as content, PMM, brand, lifecycle, demand gen, or events.
• Prefer work where the strategy, brief, and success criteria are mostly defined before you begin.
• Use AI to speed up drafting or brainstorming, but have not meaningfully changed your workflow around it.
• Want clear swim lanes between strategy, writing, design, campaigns, enablement, and operations.
• Are strongest when coordinating agencies, designers, writers, or specialists rather than creating the first useful version yourself.
• Are more energized by consumer, PLG, or high-volume SaaS motions than by complex infrastructure, technical buyers, public-sector sales cycles, policy context, and long-term category creation.