[Hiring] Senior Growth Marketing Strategist @Ingency

Role Description

We’re looking for a senior-level strategist who can operate as a genuine peer within the team. Someone who brings strong ideas, commercial thinking, and clear opinions - not someone waiting to be handed a testing backlog. You should be comfortable owning strategy, challenging assumptions, and explaining your thinking directly to clients.

If you naturally think about:

• customer psychology
• offer positioning
• buying intent
• messaging angles
• funnel flow

You’ll probably enjoy this role.

What You’ll Do

• Own Testing & Growth Strategy
  • Lead A/B testing and experimentation across client accounts
  • Prioritise ideas based on business impact, not just ease of implementation
  • Know when to make incremental improvements versus bigger strategic changes
  • Turn customer insights into meaningful growth opportunities
• Build Funnels, Offers & Landing Pages
  • Develop landing pages and advertorial concepts from scratch
  • Create compelling hooks, offers, pricing structures, and value propositions
  • Contribute to messaging strategy across acquisition funnels
  • Think beyond page-level CRO and focus on full-funnel performance
• Work Directly With Clients
  • Communicate with clients via Slack and regular strategy calls
  • Present ideas clearly and confidently
  • Explain the reasoning behind recommendations and tests
  • Build trust through strong communication and commercial thinking
• Contribute to Agency Thinking
  • Bring fresh ideas and perspectives to the team
  • Help improve how we approach experimentation and growth strategy
  • Raise the standard of thinking across messaging, conversion, and performance

Qualifications

• 4+ years in CRO, growth, direct response, or performance marketing
• Strong experience within DTC and/or e-commerce
• Proven ability to improve conversion performance across cold traffic funnels
• Deep understanding of customer psychology and buyer behaviour

Requirements

• Experience developing offers, not just testing existing ones
• Strong instincts around messaging, positioning, and conversion drivers
• Ability to identify leverage points across the customer journey
• Comfortable making strategic recommendations independently
• Strong written communication skills
• Able to write clear briefs, updates, and client-facing messaging
• Comfortable presenting and defending ideas with clients
• High ownership and self-direction
• Commercially minded and proactive
• Comfortable in a fast-moving remote environment
• Comfortable working approximately 7am–3pm Los Angeles time in order to overlap with both London and Los Angeles working hours

Bonus Points

• Experience writing advertorials, VSLs, or long-form sales copy
• Direct response copywriting instincts
• Experience in lean agencies or high-performance growth teams
• Familiarity with paid acquisition strategy and media buying psychology

Benefits

• Full-time contract
• Fully remote
• High autonomy and real strategic influence
• Small senior team working across multiple brands and verticals
• Opportunity to shape both client strategy and the future direction of the agency