[Hiring] Senior Growth Marketing Manager @Airbnb

Role Description

As Growth Marketing Lead, you will help shape Airbnb’s growth strategy in Korea by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact in the Korean market. This role sits at the intersection of market insights, strategy, and cross-functional collaboration.

• Analyze performance data, identify opportunities unique to Korea’s digital ecosystem.
• Work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for the Korean market.

Responsibilities

• Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends to identify growth opportunities and inform Korea-specific marketing strategies.
• Growth Strategy Development: Translate insights into clear growth strategies and recommendations for Korea, partnering with regional and global channel owners who lead campaign execution.
• Local Platform Execution: Drive performance across key Korean platforms including the Naver and Kakao ecosystems.
• Cross-Functional Collaboration: Partner with regional channel experts, global marketing teams, Product, Engineering, Data Science, and Creative partners to bring Korea-specific growth initiatives to life.
• Korea Market Advocacy: Represent the needs of the Korean market in global planning discussions and ensure strategies reflect local platform dynamics and consumer behavior.
• Market-Specific Initiatives: Identify and support new builds, integrations, and marketing capabilities needed to unlock growth in Korea.
• Insights and Reporting: Deliver clear reporting and actionable insights to Korea leadership and regional teams to guide decision-making and continuous optimization.

Qualifications

• 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
• Strong understanding of the Korean digital landscape, consumer behaviors, and local platform ecosystems.
• Familiarity with the Naver ecosystem, including advertising products such as Powerlink and Brand Search.
• Understanding of Kakao platforms, including KakaoTalk and related marketing or messaging capabilities.
• Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
• Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments.
• Familiarity with marketing automation platforms, analytics tools, and emerging technologies such as AI-driven marketing tools or localized asset development.