[Hiring] Senior Growth Manager @LemFi

Role Description

As the Growth Manager for the UK-Kenya corridor, you'll drive LemFi's expansion across East African communities in one of our most critical markets. This is a growth role that requires you to be equally comfortable traveling to key diaspora hubs to build physical community presence and managing high-leverage organic growth.

• Own direct influencer negotiations, manage external agencies, partners, and key community leaders, and execute grassroots field marketing.
• Spend 3 to 5 days every few weeks in a new UK city, representing LemFi at East African community events.
• Build partnerships, rigorously track campaign performance, and accelerate user acquisition.
• Act as both a strategic thinker and a ground-level operator.
• Work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition.
• Serve as the internal voice of the user.

What you'll build and own

• Map, infiltrate, and build genuine presence inside East African diaspora associations, WhatsApp groups, and community networks across the UK.
• Travel across the UK 3 to 5 days every few weeks, establishing on-the-ground presence in new cities.
• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
• Organize and participate in local events, meetups, and forums.
• Build and maintain strong relationships with community leaders and grassroots partners.
• Implement tracking mechanisms to measure the exact customer acquisition cost of your offline activities.
• Develop and execute comprehensive user acquisition strategies tailored to East African communities in the UK.
• Own growth targets for assigned markets and optimize campaigns using data and insights.
• Source, negotiate directly with, and manage partnerships to accelerate user growth.
• Ensure partnerships deliver mutual value and measurable outcomes tied directly to user acquisition.
• Conduct ongoing market research to understand user needs, behaviours, and preferences.
• Provide actionable insights to Product and Marketing teams.
• Own the full campaign lifecycle from concept to close: brief, execute, measure cost per acquisition and conversion to first-time transacting users, and iterate fast.
• Identify new community touchpoints and partnership opportunities across the East African diaspora (Kenya, Rwanda, and broader East Africa) and bring them live quickly.
• Use AI tools to accelerate your own output - drafting campaign copy, analysing performance data, and building outreach at scale.

Experience

• At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing, or similar.
• Deep understanding of the East African community in the UK.
• Proven ability to work against targets and deliver measurable results.
• Strong data-driven mindset.
• Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
• Entrepreneurial and tenacious.
• Self-motivated and effective working independently and in remote environments.
• Willing to travel extensively and work occasional weekends to support market growth.

Nice to have

• Prior experience launching or scaling ventures in new markets.
• Experience running growth, community, or field marketing campaigns that drove measurable acquisition.
• Background in fintech, payments, or diaspora-focused products.
• Existing relationships within East African diaspora networks or associations in the UK.

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.