[Hiring] Senior Global Partner Marketing Manager @Veeam Software

Role Description

This is a high-impact role at the center of Veeam’s enterprise growth strategy. As the Sr. Global Partner Marketing Manager, you will define and scale the global enterprise partner go-to-market motion for our Data & AI Security motion, one of Veeam’s most strategic growth areas.

You will be responsible for building the enterprise partner marketing strategy from the ground up:

• Defining the partner opportunity
• Shaping the global GTM framework
• Creating scalable partner plays
• Driving regional adoption in partnership with sales, product marketing, alliances, and partner teams

You will operate as a strategic business owner and hands-on builder. Success in this role requires the ability to connect market opportunity, product strategy, partner capability, and enterprise buyer needs into a scalable global motion.

What You’ll Do

• Define and own the global enterprise partner marketing strategy for Veeam’s Data & AI Security portfolio, including segmentation, value proposition, campaigns, enablement, launch readiness, and regional adoption.
• Build the global partner GTM playbook, translating enterprise priorities into scalable to-partner, through-partner, and with-partner motions that drive adoption, pipeline creation, and acceleration.
• Define the ideal enterprise partner profile and partner growth strategy, partnering with regional channel, sales, and partner teams to identify, activate, and expand enterprise-capable partners.
• Own partner marketing strategy for Data & AI Security product launches, ensuring partner readiness through enablement paths, campaign kits, sales plays, launch toolkits, and adoption tracking.
• Shape the enterprise partner messaging and enablement strategy, creating assets such as playbooks, pitch decks, webinars, enablement guides, and executive conversation materials.
• Partner with Demand Gen and regional teams to develop integrated partner campaigns and account-based partner marketing motions that drive partner-sourced and partner-influenced enterprise pipeline.
• Define performance metrics, track partner activation and campaign impact, gather feedback, and communicate strategy, insights, progress, and recommendations to senior stakeholders.

Qualifications

• 7–10+ years of experience in partner marketing, channel marketing, alliance marketing, or enterprise GTM roles, ideally in cybersecurity, data protection, SaaS, cloud infrastructure, AI, or enterprise software.
• Demonstrated experience building or transforming a partner GTM motion, especially in a new or emerging market category.
• Strong understanding of enterprise partner ecosystems, including VARs, SIs, GSIs, MSPs, MSSPs, cloud/service providers, or technology alliance partners.
• Proven ability to develop global strategies and translate them into scalable regional execution plans.
• Experience partnering closely with Product Marketing, Sales, Channel, Alliances, and Regional Marketing to launch and scale enterprise offerings through partners.
• Track record designing partner campaigns, enablement programs, incentives, and activation models that drive measurable adoption and pipeline impact.
• Strong executive presence, communication, and storytelling skills, with the ability to influence senior stakeholders and align cross-functional teams.
• Analytical mindset with experience defining KPIs, building performance dashboards, and using data to optimize programs.
• Comfortable operating in ambiguity and building structure where no playbook exists.
• Equally effective as a strategic thinker and hands-on operator.

Benefits

• Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning