[Hiring] Senior Field Marketing Manager @Horizon3

Role Description

We are seeking a Senior Field Marketing Manager to own field marketing strategy and execution for Horizon3's Northwest region. This is an ownership role. You will build the regional program architecture that connects events with digital air cover, ABM, and SDR alignment into a repeatable pipeline engine, and you will be the marketing counterpart to the region's sales leadership.

You will hold every program to the same standard:

• A pipeline hypothesis going in
• A cost-per-opportunity (CPO) threshold as the gate for spend
• A 30-day post-event review coming out

You will also mentor other field marketers and set the bar for how field marketing operates at Horizon3.

This role will be responsible for:

Regional Strategy and Program Architecture

• Own the annual and quarterly field marketing plan for the region, aligned to regional pipeline targets, segment priorities, and sales capacity.
• Build integrated programs that connect field events to digital air cover, SDR sequences, and ABM account targeting, rather than running disconnected events.
• Define and enforce CPO thresholds as hard gates for program investment, and build the marginal ROI model that justifies or redirects regional spend.
• Own the regional field budget and make the trade-off calls on what to scale and what to cut.

Program Execution

• Plan and execute a portfolio of high-signal programs: CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations.
• Lead SDR alignment for every program, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs.
• Coordinate with digital marketing and the campaigns and ABM team to surround target accounts before, during, and after each program.
• Own executive-tier programming, including speaker coordination, venue selection, and curated invite strategy for C-level and VP-level targets.
• Partner with channel field marketing on partner-led programs in the region.

Pipeline Accountability and Reporting

• Own regional pipeline contribution reporting: meetings booked, pipeline created, pipeline influenced, and stage progression, all tied to program spend.
• Run the 30-day post-event review for every program and apply the learnings to future program design.
• Partner with marketing operations to keep Salesforce campaign tracking and attribution clean across all field activity.
• Present regional performance to marketing and sales leadership with financial framing: spend vs. pipeline, CPO vs. threshold, and ROI trends.

Cross-Functional Leadership

• Serve as the primary marketing partner to the region's sales leaders, account executives, and SDR managers.
• Mentor Field Marketing Managers and Specialists and share repeatable playbooks across regions. This role has no direct reports.
• Collaborate with brand and product marketing so every program is anchored in Horizon3's messaging.
• Lead horizontally with peers in digital, campaigns, ABM, and marketing operations to build integrated programs rather than siloed field activations.

Qualifications

• 5 to 8 years of B2B field marketing experience, including ownership of a region or segment.
• Demonstrated ability to build and run a field program portfolio with measurable pipeline outcomes, CPO discipline, and executive-level reporting.
• Deep experience partnering with sales leadership and SDR management on pre- and post-program alignment, sequencing, and follow-up accountability.
• Strong financial fluency: comfortable building CPO models, presenting ROI cases to leadership, and recommending investment trade-offs.
• Experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables.
• Proficiency in Salesforce for pipeline tracking, campaign attribution, and performance reporting.
• Experience with marketing automation platforms (Pardot, HubSpot, or equivalent) for integrated campaign coordination.
• Excellent written communication: executive-facing event briefs, compelling invite copy, and clear post-event performance summaries.
• Track record of building repeatable field program frameworks, not one-off events.

Requirements

• Experience in cybersecurity field marketing.
• Existing relationships with the security community, venues, and partners in the region.
• Background in financial services, healthcare, or SLED, where compliance shapes how buyers evaluate security.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location.
• Competitive Compensation: We offer competitive salary, equity and benefits, including health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.