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Senior Email Marketing Analyst
@Sojern
[Hiring] Senior Email Marketing Analyst @Sojern
Apr 03, 2025 - Sojern is hiring a remote Senior Email Marketing Analyst. 💸 Salary: competitive compensation packages, stock options offered. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Email Marketing Analyst drives campaign efficiency and data integrity, focusing on email strategy optimization and performance. This role partners with product, engineering, and commercial teams to enhance email performance, troubleshoot discrepancies, and deliver actionable insights that boost bookings and reduce cancellations.
- Cross-Team Collaboration: Act as one of the go-to experts for email marketing across teams—work with Product team to develop the email channel for commission-based hotel campaigns, designed to optimize A/B test frameworks, and CSM/leadership to translate performance insights into business strategies.
- Campaign Execution:
- Deduplication & Attribution: Implement multi-ID matching strategies to resolve overlaps; analyze attribution windows (click vs. view) to quantify email’s incremental impact on bookings.
- Performance Analysis: Track metrics like open rates, conversion rates, cancellations, and channel cannibalization; split performance between independent vs. chain properties.
- Dashboard Development: Build Tableau/BI dashboards to visualize deduplication rates, booking timelines, and campaign incrementality for internal and client-facing reporting.
- Data Validation: Ensure accuracy across systems; flag discrepancies with internal data team.
- Strategy Optimization: Recommend improvements for email cadence, segmentation, and triggers (e.g., cart abandonment flows) based on A/B test results.
- Troubleshooting: Investigate underperforming campaigns; identify issues in list hygiene, email design, or compliance (e.g., GDPR).
Qualifications
- Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Marketo, Braze, Iterable, HubSpot, Mailchimp, or Adobe Campaign)
- SQL for querying booking data
- Tableau for dashboarding
- 2-4 years of hands-on experience in data or business analytics role or email marketing
- At least 1 year of experience in digital advertising including hands-on experience managing email marketing campaigns
Requirements
- Passion for exploring emerging trends in email marketing, including AI-driven personalization, predictive analytics, and new deliverability strategies
- Ability to interpret attribution models, calculate deduplication rates, and analyze cancellation/no-show trends
- Strong ability to crush data—leveraging cohort analysis, segmentation techniques, and multi-touch attribution to maximize revenue impact
- Understanding of digital advertising as well as travel customer journeys (e.g., post-booking follow-ups, loyalty programs)
- Experience working with engineering teams to integrate 1st-party data (e.g., CRM lists) into email workflows
- Email marketing certifications (e.g., HubSpot, OMCP…) are a plus
Benefits
- Competitive compensation packages
- Stock options offered to every employee
- Bonusly program to reward and recognize team wins and performance
- Employees can take up to 40 hours of paid time per year to volunteer and give back to the community
- Flexi-Friday benefit
- Hybrid or remote work options for most roles
- Time-zone friendly work hours with async collaboration
- Team offsites planned annually
- Six employee resource groups
- Regular virtual and in-office team building events
- Monthly company All Hands & leadership Q&As
- PTO allowance to recharge
- Comprehensive healthcare options
- Paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents)
- Retirement contributions and investment options (for applicable locations)
- Travel benefits (hotel stay benefit & IATA membership)
- Mental health, wellness & financial health resources
- Learning & development stipend
- Mentorship program
- Career development programs
- Leadership training
- Home office tech set up (laptop, monitor, keyboard, mouse)
- Monthly internet and phone allowance
- Modern tools to communicate and collaborate (Slack, Google Suite)
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive compensation packages, stock options offered
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
