[Hiring] Senior Email & Lifecycle Marketing Specialist @Rankings.io

Role Description

Rankings.io is a legal marketing agency for elite law firms. As part of our award-winning internal marketing team, you’ll help market Rankings.io to prospective clients and build a lifecycle email engine from the ground up.

You’ll own the strategy and execution of the email customer journey, including:

• Copywriting
• Campaigns
• Automation
• Reporting
• Testing
• Optimization across prospect and client communications

Your goal will be to turn email into a consistent, measurable source of engagement, qualified opportunities, and booked sales calls.

This role sits within a lean, fast-moving marketing team and reports to the Director of Marketing. You’ll collaborate closely with our sales, media, events, and content teams.

Qualifications

• A portfolio of direct-response email copy that you personally wrote and can discuss in detail.
• 3+ years of experience building and managing email marketing and automation programs, preferably in B2B or another high-consideration sales environment.
• Hands-on experience with HubSpot or a comparable enterprise marketing automation platform, including building workflows yourself.
• Working knowledge of email deliverability, including authentication, list hygiene, sender reputation, inbox placement, and CAN-SPAM compliance.
• Fluency in audience segmentation, behavioral triggers, nurture strategy, and A/B testing.
• Strong analytical skills and the ability to connect email performance to qualified opportunities and pipeline.
• Excellent written English and strong overlap with US business hours.

Requirements

• Experience marketing legal services or another high-value service with a long, considered sales cycle.
• An understanding of how personal injury firms make money, including cost per signed case, intake conversion, and referral relationships.
• Experience with DealFront, Salesforce, or ActiveCampaign in addition to HubSpot.
• Experience incorporating LinkedIn automation or SMS into coordinated lifecycle campaigns.
• Experience using AI tools as part of your day-to-day workflow.

Benefits

• Starting Salary of $95,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)

Company Description

Rankings.io is a legal marketing agency for elite law firms.