[Hiring] Senior Director, Web & Digital Marketing @BigPanda

Role Description

BigPanda is looking for a Senior Director of Web & Digital Marketing who thinks in systems and builds for the future – not someone to run what we have, but someone to rethink it. This role is for a leader who is AI-native: someone who reaches for AI tools first, experiments relentlessly, and sees the current marketing technology landscape as an opportunity to rebuild smarter rather than extend what exists.

This is not a Marketing Operations role. Marketing Ops is a strong, dedicated function that owns the implementation of our tools and technology – this role works alongside them as a strategic partner, bringing the digital marketing expertise and external perspective needed to evaluate what belongs in our stack, what should be sunset, and what should be built differently. The website is the exception – this hire owns it directly, end-to-end.

You will own our entire digital presence – web, paid media, search visibility, agency relationships, security, and compliance – and bring the clarity to know what to keep, what to replace, and what to build from scratch. This is a senior individual contributor role.

Areas of Accountability

• Website, Design & Digital Experience: Own the BigPanda website as a business asset – responsible for its performance, design, evolution, and pipeline contribution. Lead a website redesign, manage the ongoing roadmap, and ensure the site is continuously optimized for conversion.
• AI-Native Digital Strategy & Visibility: Own BigPanda's position in search – traditional, AI-generated, and answer engine. Anticipate where buyers are going and build the infrastructure to make BigPanda visible and credible across every surface that matters.
• Paid Media & Performance Marketing: Set and own our paid media strategy with clear accountability for pipeline contribution, ROI, and spend efficiency.
• Security, Compliance & Governance: Own the security posture of our digital properties and ensure compliance across regions – including GDPR, cookie consent, and data privacy requirements.
• Insights & Reporting: Translate digital performance into strategic decisions. Own web analytics and build the reporting infrastructure that gives leadership real-time visibility into traffic, conversion, and pipeline contribution.
• Infrastructure Rethink: Own and evolve our entire execution model – including how and when we engage external partners – with an eye toward building something more agile, AI-enabled, and less dependent on traditional agency structures.

Qualifications

• 12+ years in digital marketing with demonstrated, senior ownership of SEO/AEO/GEO, website strategy, paid media, and conversion optimization.
• AI-native – you reach for AI tools first, know how to get results from them, and understand how to leverage them radically for velocity, creativity, and execution.
• Proven experience auditing and rebuilding digital infrastructure in close partnership with Marketing Ops or similar functions.
• Experience leading a full website redesign from business case through launch, with a strong eye for design.
• Expertise in AEO, GEO, and AI-generated search – with a forward-looking point of view on where this is headed.
• Experience owning website security posture, GDPR/consent compliance, and vendor security reviews across multiple regions.
• Strong negotiation and vendor management skills – able to hold agencies and contractors to a high bar.
• Performance marketing discipline with clear accountability for pipeline contribution and ROI.
• Exceptional communicator – able to translate complex digital strategy into compelling narratives for senior leadership.
• Natural collaborator – able to work alongside technical and operational functions to drive shared outcomes.

Benefits

• Competitive equity.
• Remote-first environment.
• Unlimited PTO.
• Twelve (12) paid holidays throughout the year.
• Comprehensive health benefits.
• #PandaParent support: Financial assistance for fertility, adoption, and surrogacy expenses, plus up to eighteen (18) weeks of fully paid leave for birthing parents and up to twelve (12) weeks for non-birthing parents.
• Financial planning services.
• Employee learning & development budget.
• Values-based recognition (quarterly and annually).
• Social community & ERG programs.
• Dog friendly office.
• Lunches provided in office.
• Flexible work environment along with a work-from-home stipend to support remote work arrangements.
• Values-based culture.