[Hiring] Senior Director, SEO & AI Search @Rocket Companies

Role Description

We're hiring a Senior Director, SEO & AI Search to define the future of organic discovery for two of the most recognized brands in real estate, Redfin and Rocket, serving a combined audience of more than 60 million users.

• Lead the Company’s Search Engine Strategy: You’ll own the vision for how millions discover Redfin and Rocket. Setting the long‑term SEO and AI Search strategy, building a unified roadmap, defining the KPIs that matter, and keeping us ahead of every major shift in search.
• Own Technical SEO & Platform Architecture: Drive technical SEO for massive, dynamic marketplace platforms. Partner with Engineering and Product to hard‑wire search best practices into our architecture.
• Accelerate AI Search & Answer Engine Visibility: Define how Redfin and Rocket show up in AI‑powered search. Build frameworks for structured data, entity signals, authoritative content, and intent modeling. Turn emerging discovery behaviors into product and content opportunities — and position Redfin as a leader in AI‑driven search.
• Influence at the Highest Levels: Partner with senior leaders across Product, Engineering, Marketing, and Analytics. Using data, insights, and clear storytelling to drive decisions that impact millions and champion a search‑first culture across the company.
• Build and Lead a High‑Performing Team: Lead a team across technical SEO, content optimization, and search analytics. Recruit, mentor, and grow exceptional talent while establishing scalable processes and reporting frameworks for enterprise impact.

Qualifications

• Proven SEO Leader: You bring 10+ years leading SEO and organic growth for large, complex, consumer-facing platforms. You have a track record of driving enterprise‑level results and you see where search is heading and build for what’s next.
• SEO & AI Search Expert: You bring deep experience with large, dynamic websites and complex technical architectures. You’re fluent in modern SEO and analytics tools, comfortable navigating constant algorithm and platform shifts, and familiar with AI‑driven search and emerging answer engines. You blend technical SEO mastery with a clear perspective on how LLMs, generative AI, and conversational interfaces are reshaping discovery. You can operate at executive altitude while diving into technical details when it matters.
• Data-Obsessed and Impact Driven: You use data to shape strategy, influence decisions, and measure what matters. You know how to turn insights into action.
• A Builder of High-Performing Teams: You’ve built diverse, high‑impact teams and fostered cultures of inclusivity, collaboration, and excellence. You’re a leader of leaders who knows how to coach, empower, and scale talent.
• A Trusted Cross-Functional Partner: You build strong, productive relationships across Product, Engineering, Marketing, and Analytics, and know how to partner deeply with technical teams to deliver big outcomes.

Benefits

• Health and well-being support for you and your family.
• Comprehensive perks and health benefits for peace of mind.
• Annual bonus and incentives.
• Medical, dental, and vision benefits.
• 401K retirement plan.
• Paid-time off.

Company Description

Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!