[Hiring] Senior Director, Revenue Marketing @Avalara

Avalara is looking for high-performing Sr. Director, Revenue Marekting to join our Revenue Marketing team, the engine behind pipeline generation, customer engagement, and growth. This role will report to our VP, Revenue Marketing and will build and execute full-funnel campaigns that convert interest into action — and action into pipeline — across segments, personas, and global territories. You will work with Sales, Partner, RevOps, and the broader Marketing team to promote measurable revenue outcomes.

This is not a "run the playbook" role. It's an opportunity to shape it. You will use data, automation, AI, and deep go-to-market experience to guide repeatable, high-velocity results. You will lead strategy through execution, collaborating with your GTM counterparts to build and pull the levers needed to meet targets across all pipeline sources.

You will plan ahead to guarantee a clear path to your number, supporting sales bookings with accuracy and foresight. You'll balance new in-market activity with real-time optimizations. Your constant north star is predictable, scalable, and attributable pipeline.

#LI-Remote

Campaign Strategy

• Develop and refine full-funnel campaign strategies in consideration of segment goals and pipeline targets
• Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
• Partner with Sales and Product Marketing to ensure messaging resonates with buyers and accelerates decision-making

Campaign Execution

• Lead campaign planning and execution across inbound, outbound, and partner motions
• Balance speed-to-market with in-market optimization, ensuring every campaign launches with a test-and-learn model
• Improve performance through creative iteration, AI-assisted workflows, and cross-functional coordination

Channel Strategy

• Design channel plans that align with funnel-stage intent, pipeline coverage gaps, and growth efficiency goals
• Balance brand and demand investments across email, web, paid media, search, events, and partner channels
• Partner with channel specialists to plan budgets, sequence activations, and align to quarterly goals

Channel Execution

• Manage targeting, content, and pace readiness across channels — ensuring the smooth handoffs to deployment teams
• Monitor early signals and adjust inputs (audiences, CTAs, formats) based on performance trends
• Partner with Marketing Ops and channel leads to improve return on investment and accelerate high-conversion plays

Team Leadership & Execution Excellence

• Lead and mentor a cross-functional Revenue Marketing team
• Standardize best practices across Revenue Marketing

• 2–15+ years of experience in B2B SaaS marketing (level-dependent)
• Experience leading revenue marketing teams with cross-functional GTM alignment
• Track record managing pipeline-driving campaigns and collaborating with Sales or RevOps
• Experience with campaign tools such as Adobe, Marketo, 6sense, Salesforce, Drift, ON24, and Power BI
• Deep familiarity with full-funnel metrics and pipeline performance optimization
• Experience using AI tools to create content, test messaging, personalize journeys, and accelerate campaign execution
• Comfortable operating in a fast-paced, matrixed environment where outcomes matter more than activity

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.