[Hiring] Senior Director, Promotions @PrizePicks

Role Description

We’re looking for a strategic and data-driven Senior Promotions Director to lead our efforts in maximizing the effectiveness of our promotional strategy, maximizing player engagement and loyalty whilst constantly optimizing for investment efficiency. In this high-impact role, you’ll oversee the development and execution of personalized, cross-channel promotional strategies that deepen customer relationships, deliver excitement to the user base and drive lifetime value.

• Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment.
• Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment.
• Be a thought leader in customer segmentation strategy and execution.
• Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
• Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings.
• Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy.
• Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions.
• Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
• Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.

Qualifications

• 8+ years of experience in Retention or Revenue Operations, with at least 3 years in a leadership role.
• Deep understanding of customer segmentation, lifecycle stages, and promotional best practices.
• Proven experience managing and optimizing a large budget.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
• Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
• Excellent communication and cross-functional leadership skills.
• Industry and/or existing organic interest in the PrizePicks product desirable.

Requirements

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development