[Hiring] Senior Director of Marketing – Demand & Growth @Lokalise

Role Description

We're looking for a Senior Director of Marketing to lead the next stage of marketing performance and commercial impact. The role will oversee demand generation, brand, content and digital growth, with accountability for revenue contribution, competitive positioning, and marketing system efficiency.

Outcomes that you will drive

• Category authority: Establishes Lokalise as the leading language platform. Builds a stand-out market reputation that creates a competitive "moat" based on value created for customers, trust, and innovation.
• High engagement with and expansion of existing customers: Engages with customers so we expand our services to them and make them true ambassadors of Lokalise.
• New biz pipeline: Creates a predictable, scalable flow of high-quality pipeline that supports the sales organization's success with new logos.
• Operational efficiency: Builds a highly efficient organization with a lean & high-performing team which scales. Delivers high-quality growth with an efficiently deployed investment for short and long-term success. AI is obviously a critical component to scale.

KPIs

• Overall ARR strength: Net revenue retention, New business.
• More specific levers:
  • Brand strength, with ranking compared to competitors on relevant metrics (AEO / SEO ranking currently).
  • Pipeline generation: SAO, total pipeline value.
  • Efficiency: CAC, CAC payback period.

The scope you own to drive impact

• Market positioning, brand, thought leadership and high-impact content:
  • Clear positioning as category stand-out: Establish Lokalise as the undisputed leader in “language platform” category. Articulates a clear ICP, positioning, and messaging to the market.
  • Establish market authority and engage customers & prospects with thought leadership and high-impact content: Create an engaging, high-authority content engine that builds and captures high-intent traffic.
  • Brand identity: Lead the brand with high standards across all touch points.
  • Global communications: Drive executive thought leadership, public relations, and analyst relations to maximize SOV and brand impact.
• Engine to drive demand and revenue growth, with a focus on mid-market to large enterprises:
  • Optimize a multi-channel engine to drive predictable, high-quality pipeline and to accelerate expansion opportunities with our customers.
  • Partner with the Sales team to execute targeted, high-touch campaigns for strategic enterprise accounts.
  • Constantly optimize resources across initiatives to focus on high ROI.
  • Marketing operations: Build automated targeting, personalization, and optimization engines.
• Organizational leadership:
  • Establish marketing as a lean, high-output, performance-driven function with clear commercial accountability.
  • Anchor our marketing engine on AI capabilities to automate existing workflows.
  • Set and enforce data-driven decision making and standards across all marketing activities.
  • Align team objectives directly to revenue impact, acquisition efficiency, and competitive outcomes.

Qualifications

• You are a marketing leader who has operated at high commercial standards and pace.
• Owned revenue performance or acquisition economics within a scaling B2B SaaS company in Europe / US.
• Successfully leveraged AI as an anchor to augment impact, compress experimentation cycles, and improve targeting precision.
• Delivered measurable improvement in driving customer conversion, win rates, or customer acquisition cost.
• Built or materially redesigned a marketing operating model.
• Operated across both product-led and enterprise sales environments.
• Worked with technically sophisticated buyers and complex commercial cycles.

Benefits

• 💰 Competitive salary and employee stock options.
• 🌍 Fully remote setup with flexible working hours.
• 🏢 Co-working budget — for those days you want a change from your home office.
• 🌴 Flexible vacation policy to recharge when you need to.
• 🖥️ Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work.
• 📚 Learning & development budget to grow your skills and career.
• 🏥 Health insurance to keep you covered.
• 🧘 Wellness allowance to support your mental and physical well-being.
• 🤝 Great startup culture — remote but close-knit, with regular retreats and social events to stay connected.