[Hiring] Senior Director of Marketing @National Trust for Historic Preservation in the United States
1mth ago - National Trust for Historic Preservation in the United States is hiring a remote Senior Director of Marketing. 💸 Salary: usd 150,000 - 160,000 per year 📍Location: USA
JOB SUMMARY
The National Trust for Historic Preservation has been committed for more than 75 years to the goal of ensuring our work engages with and represents the full American experience. Since launching the African American Cultural Heritage Action Fund (Action Fund) in 2017, the division has raised over $200 million and has supported more than 378 preservation projects nationally that represent centuries of African American activism, achievement, and resilience. The Action Fund is helping to lead a movement that uses preservation as a force for enacting positive social change. An important part of that work has been the expansion and engagement of new and familiar audiences with the mission of the Action Fund and National Trust.
The Senior Director of Marketing will be a leader within the Action Fund. This individual will collaborate with the Senior Leadership Team to provide strategic and creative direction in various areas, including marketing, press outreach, digital engagement, messaging and thought leadership, branding, content creation, and building creative partnerships to further the goals of the Action Fund. This position involves managing the divisional marketing and public affairs priorities of the Action Fund, including the establishment of Action Fund social channels, while also supporting the Executive Director’s social media presence and thought leadership.
Under the Executive Director's guidance, the Senior Director will ensure that all strategies align with the priorities established by the Executive Director of the Action Fund, as well as the strategic priorities of the National Trust. Coordinating with the National Trust's Public Affairs Division is essential for this subbrand of the parent company. The ideal candidate will have a proven track record, an analytical and data-driven approach to decision-making, a strong commitment to administration, tracking, and budgeting, and the ability to communicate effectively both in writing and verbally. The Senior Director will supervise two direct reports and must possess experience in managing teams, talent, and a diverse portfolio of consultants, projects, and opportunities.
While this is a remote role, we do have a preference for candidates based in the DC area.
DUTIES
As a Senior Director within the Action Fund division, this position will direct all Action Fund strategic communications strategies and outreach to ensure consistency in messaging, branding, and design. The Senior Director will be supported by the Director of Editorial and Content Marketing and the Associate Manager of Marketing and Social Impact.
- Own overall marketing strategy development for the Action Fund, working in close collaboration with the Executive Director, Senior Leadership Team, and National Trust marketing team. This will include: detailing quarterly, annual, and even multi-year plans to ensure execution on strategic priorities and strategic stewarding of resources and team capacity; shepherding data-informed processes to evaluate and shape the Action Fund’s public branding and brand presence; conducting quantitative and qualitative research to understand the Action Fund’s audience and broader market trends; and more.
- Develop and implement communications plans and integrated, omnichannel marketing strategies and campaigns for the Action Fund and manage internal direct reports and external consultants supporting this work.
- Lead execution on the Action Fund’s public relations strategy, including managing work requests and relationships with its external Public Relations and Digital Content Marketing agencies. Lead the Action Fund’s crisis communications planning and development of internal press briefings and talking points and key messaging for Action Fund staff.
- Develop and lead the execution of social media content strategies and production, including regular video production in partnership with external vendors and direct marketing campaigns tied to projects that generate engagement with the Action Fund’s work.
- Design and execute new channel strategies including for YouTube, leading activities such as case study research, prototype development and testing, content development, channel launch preparation and execution, investment thesis development, and return on investment analysis.
- In consultation with the Action Fund’s Senior Leadership Team, develop creative partnerships to increase the Action Fund’s market visibility, support base and audiences, and impact.
- Manage and prioritize the Action Fund’s marketing budget in consultation with the Action Fund’s Executive Director and the National Trust’s Finance Department.
- Support the Action Fund Chief of Staff and Executive Director with the provision of key data, insights, and strategies for fundraising and donor engagement as needed for grant reporting and quarterly updates.
- Supported by the Associate Manager of Marketing and Social Impact, monitor, track, and analyze the impact of and responses to the Action Fund’s messaging. Provide regular reporting to the Executive Director and Senior Leadership Team on performance of marketing activities as well as data-driven opportunities for solution or improvement. Continually assess return on investment for marketing spend, including on external contracts and partnerships.
- In collaboration with the Action Fund Operations Team, serve as a lead project manager, logistics manager, and vendor-relations representative for in-person events, convenings, and other activations, specifically the Action Fund bi-annual Cultural Preservation Leadership Summit.
- Continually evaluate and develop implementation recommendations for marketing and communications technologies and best practices.
- Meet regularly with the Action Fund Executive Director and Director of Editorial and Content Marketing, and participate fully in Action Fund divisional meetings, staff retreats, etc.
- Manage and own professional development for a team of two (Director of Editorial and Content Marketing and the Associate Manager of Social Impact and Marketing).
- Other duties and special projects as assigned.
QUALIFICATIONS
- At least 15 years of professional-level experience in marketing, communications, media relations, developing and sustaining creative partnerships and culturally competent advocacy messaging.
- At least 7 years’ of professional-level experience with managing departmental budgets, and selecting, contracting, and managing external vendors.
- At least 7 years of experience managing large, cross-functional projects and teams, preferably within a national level non-profit setting, to deliver high quality results.
- Advanced analytical and problem-solving skills (including issue identification and prioritization) are essential for this role, in addition to the ability to exercise sound judgment and make decisions based on accurate and timely analysis.
- The candidate must be highly adaptable, have advanced organizational skills, and maintain excellent attention to detail amid rapidly shifting, high-volume project loads and priorities.
- Proven ability to collaborate across departments to implement processes and achieve results with minimal supervision. Track record of building and maintaining productive relationships with multiple internal and external stakeholders.
- The candidate must be comfortable communicating effectively and sensitively about race, ethnicity, sexual orientation, class, ability, and gender as they relate to cultural heritage, equity, and social justice. A background in DEIA work a plus.
- Demonstrated cultural competency and success in engaging historically under-represented communities, constituents, partners, and colleagues. Ties to African American affinity groups, professional organizations, or related associations are a plus.
- Demonstrated interest in and knowledge of African American culture, history, and cultural heritage preservation is preferred.
- Ability to work effectively with frequent interruptions required. The candidate must be able to handle frequently changing and/or unscheduled tasks with positivity and attention to detail.
- When working in the office, ability to work successfully in close proximity to others required. When working off-site, ability to work effectively in a remote environment, maintaining productivity and communications to meet deadlines and goals, is required.
- Excellent writing, spelling, grammar, and proofreading skills, with strong verbal communication and customer service skills.
- Advanced knowledge of Microsoft Office products (including Word, Excel and Power Point) and experience with social media and design technologies required.
- Regular and reliable attendance in person or virtually, as appropriate, is required.
- Depending on the period, some to frequent travel required.
PAY & BENEFITS
This is a full-time, exempt level position, eligible for full benefits, including health, dental and life insurance, retirement benefits, paid parental leave, and 3+ weeks of vacation, plus sick time and holidays.
Hiring Range: $150,000-160,000 per year
Kickstart Your Job Search
| 🇺🇸 | Be aware of the location restriction for this remote position: USA Only |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. | ️
| 🇺🇸 | Be aware of the location restriction for this remote position: USA Only |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. | ️
