[Hiring] Senior Director, Integrated Marketing @Noodle

Role Description

We are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for our university partners. As a Sr. Director, Integrated Marketing, you'll function as the marketing lead for your portfolio of university partners and programs, serving as a hybrid strategist and day-to-day account lead for all marketing-related service delivery, overseeing the creation, execution, and optimization of comprehensive marketing strategies that drive enrollment growth.

Working in a fast-paced environment, you'll collaborate with cross-functional teams including media, analytics, strategy, enrollment, creative and more - to craft a recruitment marketing strategy that is data-informed, integrates real-time market feedback, and aligned to the university brand. This role requires an innovator mindset, embracing an iterative approach, leading with data, and pivoting to meet targets.

• Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction.
• Performance-Driven Recruitment Marketing: Collaborate with media, demand generation, and enrollment subject matter experts to continuously monitor performance and optimize our approach with a testing mindset.
• Brand Alignment: Act as a steward of the university partner brand, creating memorable, authentic, and compliant branded impressions.
• Performance Insights: Leverage reporting tools and dashboards to generate insights and optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position.
• Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment.
• Team Collaboration: Thrive in a matrixed environment, regularly strategizing with the general manager and enrollment director assigned to your portfolio.
• Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale.
• Supervision: Oversee Brand & Planning Coordinator(s) assigned to your portfolio of university partner(s) and programs.
• Team Mentorship: Champion talent development within the Integrated Marketing team by partnering with the Senior Managing Director of Strategy & Planning to identify development opportunities and foster a culture of continuous learning and innovation.

Qualifications

• Bachelor's degree required.
• 10-15 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models.
• Previous experience managing direct reports is required.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships.
• Strong organizational and project management skills with the ability to balance multiple priorities.
• Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership.
• Experience reviewing marketing content created for clients.
• Familiarity with Wrike, or a similar project management system, is a plus.
• Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner.
• Working knowledge of Google Workspace (Docs, Slides, Sheets).
• Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels.

Requirements

• Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time.
• Internet Connectivity: A reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings.
• Core Business Hours: Available during hours from 8am-5pm Pacific Time to collaborate with team members across all U.S. time zones.

Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Computer and charger on us!
• 401(k) with company match, plus equity opportunities.
• Medical, dental, and vision insurance for you and your family (including mental health benefits like Headspace and Talkspace).
• Employer-paid life and disability insurance.
• Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance.
• Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits.
• Pre-tax benefit options that help you save on eligible healthcare, dependent care, and commuting expenses.
• Employee Assistance Program (EAP).
• Paid parental leave.
• Wellness initiatives and resources.
• Free subscription to the Calm app.
• Employee discount program.
• 4 weeks of paid vacation + 10 paid holidays + paid sick leave.
• Monthly mobile connectivity stipend.
• Annual education stipend for lifelong learning.
• Growth opportunities - we pride ourselves on creating environments where employees can be themselves and grow within and around the company.
• Salary range: $95,000 - $110,000 a year.