[Hiring] Senior Director, Growth Marketing @HarperCollins Publishers

Role Description

The Senior Director of Growth Marketing for Bible Gateway will lead the growth plan, integrated marketing strategy, and execution for Bible Gateway, the largest Christian site in the world, and its subscription Bible engagement tool, Bible Gateway Plus. In this role, they will shape global DTC marketing strategies that drive customer acquisition across all channels and geographies, subscriber engagement, and retention, while building long-term equity for Bible Gateway.

This position is designed for a senior marketing leader with previous experience in driving meaningful growth in a consumer-facing subscription business and with deep expertise in DTC and digital ecosystems, including:

• Customer lifecycle marketing (CRM, email, SMS, push)
• SEO/GEO
• Organic media
• Performance marketing

The role will be a key leader in a highly visible business unit with tremendous executive support and a great growth opportunity for a digital marketing expert. DTC/B2C experience is required; subscription experience is highly preferred.

Qualifications

• 10+ years of experience in digital marketing within a DTC/B2C business, with 5+ years of team leadership.
• A player-coach who can easily toggle between hands-on details and strategic oversight.
• Strong hands-on experience with CRM, email, social, and paid media strategies.
• Experience managing significant performance marketing budgets, with accountability to revenue and ROAS targets.
• Strong understanding of marketing performance metrics such as CAC, LTV, ROAS, etc.
• Experience in funnel marketing, including landing page building, paid media strategies, and A/B testing strategies.
• Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.
• Experience hiring and building marketing teams and processes.
• Experience leading marketing transformation initiatives.
• Creative and critical thinker, able to make principled, informed, and quick decisions.
• Biased towards action and constant improvement.
• Passionate about delivering great digital experiences for customers.

Requirements

• Own digital marketing strategy and execution for Bible Gateway.
• Lead planning and messaging across seasonal and evergreen campaigns.
• Adjust strategy dynamically based on data to ensure achievement of growth goals.
• Lead strategy, execution, and ongoing testing of funnel marketing strategies.
• Lead retention strategies to improve subscriber engagement and reduce churn.
• Own accountability for revenue growth, engagement, conversion, and retention metrics.
• Build and lead marketing analytics function.
• Synthesize customer insights, market research, and digital analytics.
• Guide organic growth strategy across traditional search and emerging channels.
• Lead, coach, and mentor a high-performing team of 5+ marketers.

Benefits

• Salary range: $120,000 – $160,000.
• Comprehensive and highly competitive benefits package.
• Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Elective benefits employees may select to best fit their needs.

Company Description

HarperCollins Christian Publishing is an equal opportunity employer.

HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.

If you need assistance or accommodation in completing your application due to a disability, email us at [email protected]. Note: we will only respond to accommodation requests.